Press Release

Celerant Integrates with Rothco for Auto-Replenishment and Drop Shipping

August 19, 2020 / 3 minute read

Rothco’s dealers can offer an ‘endless aisle’ of products and drop ship orders via Celerant’s in store kiosks and eCommerce platform

Celerant Technology, the #1 provider of innovative retail solutions, today announced an integration with Rothco, a leading supplier of military, tactical and outdoor products. Through Celerant’s retail software, dealers can offer Rothco’s products in store and online, automatically reorder inventory, and leverage Rothco’s retailer services to drop ship orders.

Catalog Import: Build your retail database with NO manual entry

Rothco offers an extensive line of clothing, footwear, military and tactical gear, firearm accessories, camping equipment, police supplies, uniforms and more. Through Celerant’s retail software, dealers can easily access Rothco’s product catalog, and import the products they want to carry directly into the point of sale.

“Rothco has been committed to the independent retailer since 1953. Partnering with a company like Celerant, that gives the small business owner great tools to access our vast selection of military, tactical, and outdoor goods offered through their platform, is a winning combination.”

Howard SombergPresident of Rothco

Purchase Orders: Order inventory ‘just in time’ from Rothco

Celerant’s integration with Rothco makes it easy for dealers to reorder inventory. Through the point of sale, dealers can access their inventory counts in real-time, generate purchase orders, and send the purchase orders to Rothco electronically. Dealers can also automate the reordering process by setting minimum/maximum stock levels; and easily adjust their required stock levels to account for any promotions or change in demand per season.

Endless Aisle: Offer more products in store and online with less effort

To be more competitive, dealers can offer Rothco’s entire available inventory in store and/or online– without having to stock or ship additional merchandise. Celerant’s eCommerce websites and in store kiosks can pull Rothco’s ‘live vendor feeds’, which can instantly display thousands of Rothco products. This allows the dealers’ customers to browse through an ‘endless aisle’ of products, with up-to-date product data, including name, description, images and real-time stock levels.

After an order is placed online or in store, the dealer can fulfill the order with their own inventory, or automatically send the order to Rothco for drop shipping. Based on the dealer’s preference, Rothco can either drop ship the merchandise directly to the customer, and/or deliver the order to the store for customer pickup.

“Now, more than ever, SMB retailers need retail technology that allows them to be more competitive. Integrating with Rothco does exactly that. Rothco’s dealers can save time by eliminating manual entry; get online faster by pulling Rothco’s products and images; and offer more products in store and online by leveraging Rothco’s live feeds and drop shipping services.”

Ian Goldman, President and CEO, Celerant Technology

Ian GoldmanPresident and CEO of Celerant

Choose the solution that’s right for your business

Rothco’s integration is available for Celerant’s two retail solutions- Cumulus Retail™, an affordable and powerful point of sale and eCommerce solution for small business; and Stratus Enterprise™, a custom omnichannel commerce platform with advanced features. For more information about Celerant’s integration with Rothco, please visit www.celerant.com/partners/rothco.

About Rothco

Rothco, a division of Morris Rothenberg & Son, Inc., is America’s foremost wholesale supplier of military, tactical and outdoor products. We carry an extensive line of apparel and gear available for domestic and overseas sale to re-sellers of all types: retail, wholesale, military, police, security, outdoor products, public safety, tactical, screen printers, uniform dealers, fashion retailers, sportswear, and apparel shops. For more information on Rothco’s full line of military clothing and accessories, visit www.rothco.com.