Celerant Partners with HLC Enabling Independent Bicycle Dealers to Streamline Inventory and Order Fulfillment

Dealers can import products, auto order and drop ship with HLC through Celerant’s all-in-one bike shop point of sale and eCommerce software

Staten Island, NY (August 24, 2021) – Celerant Technology, a leading provider of innovative retail solutions for the bicycle industry, today announces a new partnership and integration with HLC. HLC is a leading wholesale distributor in the bicycle industry servicing the United States and Canada. The integration connects Celerant’s all-in-one bike shop point of sale and eCommerce software with the world’s best cycling brands- enabling independent bicycle dealers to streamline inventory, manage their bike shop and online business, and fulfill customer orders faster and more efficiently.

Learn more about Celerant's HLC integration:

“Retailers have so many obstacles to overcome on a daily basis, and keeping doors open during a pandemic and managing the increase in cycling business is a monumental task. Getting the information you need from suppliers when you need it should never make that list of challenges. HLC is proud to partner with Celerant to make business simple. Using HLC’s data and logistics infrastructure and Celerant’s omnichannel retail software, we are excited to offer automation for Celerant customers using HLC as a preferred supplier. Our new integration allows retailers to automate HLC’s catalog, inventory, and even send orders through to HLC to be fulfilled directly to the consumer using HLC’s Doorstep Delivery services.”

Derrick Boatwright

Director of Commercial Innovation of HLC

HLC offers products from over 200 of the industry’s best brands, such as SRAM, Michelin, Garmin, Pirelli, Tacx, Maxxis, Kuat, and Muc-Off. Celerant’s point of sale has direct access to HLC’s catalog; dealers can import products in bulk to populate their retail database quickly, maintain the latest product data, and eliminate data discrepancies resulting from manual entry. Celerant also includes a multi-level classification structure to help dealers organize products by department and sub-departments such as bicycles, wheels, tires, handlebars, seats, tools, accessories, apparel and more.

Through the integration, dealers can also order inventory from HLC. Purchase orders can be easily created and sent to HLC, electronically, from within Celerant’s back-end software. Orders can be automatically generated and sent to HLC based on min/max inventory levels set within the retail system to help dealers streamline their ordering process.

Through Celerant’s integration with HLC, orders can be fulfilled faster and easier. For approved dealers, online orders placed on Celerant’s eCommerce platform can be routed to HLC’s warehouse and drop shipped directly to the consumer, with an advanced shipping notice (ASN) sent to the dealer. Coming soon, dealers will have the ability to pull and display HLC’s ‘online product feeds’ and images on Celerant’s eCommerce websites and in store kiosks.

“As a preferred retail software provider for the National Bicycle Dealers Association, we are excited to now partner and integrate with HLC. By integrating with HLC, bike dealers can streamline supply and fulfillment, enabling them to keep up with demand, provide quality products, and support customers more efficiently.”

Michele Salerno

Director of Marketing at Celerant Technology

Learn more about Celerant’s Bike Shop retail software and integration to HLC.

About HLC
HLC is a leading distributor of bicycles, parts and accessories in North America. With headquarters in Levis, Quebec and Lexington, South Carolina the company has the largest IBD reach on the continent – servicing more than 5,500 retailers with 70 sales representatives and 4 regional distribution centers. For more information, please visit https://www.hlc.bike/.


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