Press Release

Celerant Unveils Mobile App for Dealers at ATA 2023 and Sponsors Pop-Up Shop

January 9, 2023 / 2 minute read

Celerant Sponsors ATA Show: POS Software for Archery Dealers

Dealers can learn how to manage their entire store, online business and archery range all within a single retail software system at #ATA2023

Celerant Technology, a preferred retail software provider for the Archery Trade Association™, is sponsoring and exhibiting at ATA 2023, the archery and bowhunting industry’s largest trade show. The show takes place January 11-13 at the Indiana Convention Center.

For this year’s show, Celerant is sponsoring the ATA by providing mobile point of sale software and hardware at no cost to run the ATA’s entire pop-up shop. Throughout the show, the ATA will sell branded merchandise using Celerant’s mobile POS on iPads, STAR Micronics’ mPOP cash draw and mobile receipt printer, along with iSMP4 credit card terminals and payment processing through Worldpay Integrated Payments. “We thank Celerant for providing the software and equipment needed to run our pop-up shop for the second year in-a-row,” stated Allison Jasper, ATA’s Senior Director of Marketing and Communications. “This is a great opportunity for our archery dealers to see how Celerant’s retail system works from a customer’s perspective, and we encourage them to visit their booth to learn more.”

At the show, archery dealers can learn how to manage their entire business with Celerant’s point of sale, eCommerce and r ange management software. Celerant will also demonstrate how dealers can sell more products in-store and online by integrating with distributors, such as Kinsey’s, Big Rock Sports, Liberty Mountain, Sportsman’s Supply and many more; and by leveraging Celerant’s marketplace integrations and new mobile shopping apps. With full integration, dealers can launch and manage their mobile app with minimal effort, ensure data consistency across all retail channels, and send automated push notifications directly to their customers’ mobile phones based on shopping behavior and brand preferences.

“As the industry continues shifting to digital, we are providing the technology our dealers need to remain competitive and meet customer demand. While most of our dealers already had a competitive advantage during the pandemic by leveraging our eCommerce platform, we launched much needed applications such as mobile shopping apps, curbside pickup apps and virtual stores; and we continue to innovate with newer technology, most notably, Geolocation Push Notifications, coming soon.”

Ian Goldman, President and CEO, Celerant Technology

Ian GoldmanPresident and CEO of Celerant

About Archery Trade Association (ATA)

The ATA is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. Since 1953, the ATA has been the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. For more information, please visit www.archerytrade.org.

About Celerant Technology

Celerant has supported the archery and outdoor sports industries since 1999 with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred software provider for the ATA, NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/blog.