Customers and Loyalty
With Cumulus, your customer loyalty program is included at no additional charge, allowing your customers to accrue and redeem loyalty points, both in store and online.
Cumulus’ Customer Relationship Management (CRM) functions as a customer-loyalty software for small businesses. Track real-time sales data from all channels in a single database and use this data to understand your customer’s behaviors and keep them coming back with personalized promotions and targeted email campaigns.
A Customer-Loyalty Software For Small-to-Mid Size Businesses
- Import and export customer information from the CRM
- Identify customers by type, category and pricing
- Boost customer loyalty with club memberships and rewards
- Use shopper tracking to enhance the shopping experience, and increase traffic and sales to your website and stores
- Print club membership ID cards from your POS in seconds
- Send personalized emails with automated workflows
Customer Import and Export
Easily import and export customer databases into your CRM from your system. By managing and streamlining your customer data, you can easily market to a list of segmented customers or merge customers already in the database.
Search and Report On Different Customer Types
Setup and organize customer categories to keep track of their wants, needs and history with your store. Then, search for and report on different types of customers to better manage areas such as team sales. Simply create a customer type and link that type to a GL Sales Group to determine which GL Sales Account, Cost of Goods Sold Account and Discount Account will be affected when merchandise is sold to a specific customer.SEE PRICING
Set Up And Track
Points and Discounts
Club Membership With Loyalty Rewards
Easily set up levels of club memberships with predetermined discounts and loyalty reward points. Within Cumulus’ CRM, you can track points and rewards that customers have earned, and display the rewards that customers could potentially redeem, both in store and online. By offering club memberships, you gain valuable customer data and recurring revenue streams.
Print ID Club
Your POS Within
ID Club Cards
Cumulus’ club photo ID card printing allows you to snap a picture of the customer, input the customer information and print the card all within seconds of the customer joining your loyalty rewards club.
Easily Send Personalized Promotional Campaigns
Personalized Email Marketing
Cumulus’ offers an integrated marketing automation platform which allows you to easily send personalized email campaigns based on your customers’ past purchases and preferences. By integrating your CRM and sales data with your Cumulus email marketing platform, you can easily segment your customers’ emails, set up automated email workflows, and send out personalized email campaigns and promotions. This ensures consumers receive emails that are actually meant for them, increasing the chances that they will click and convert into a sale.