Surf Expo 2026

About the Show
Produced in January and September at the Orange County Convention Center in Orlando, Florida, Surf Expo features wholesale apparel, accessories and hard good brands showcasing the latest innovations and must-have products in watersports, resort, boutique and coastal outdoor lifestyle. Plus, a full lineup of events, from fashion shows and learning labs to industry parties, networking events and more.

Why Attend?
Successful retailers know that to keep customers coming back, they need to create a compelling merchandise mix to engage watersports and outdoor lifestyle consumers as well as resort and beach vacationers. Surf Expo has everything buyers need to cater to customers looking for the newest trends in lifestyle apparel and coastal or outdoor adventures.

Why Exhibit?
Surf Expo is the largest and longest running watersports, resort and coastal outdoor lifestyle tradeshow in the world. This business-focused marketplace attracts qualified buyers purchasing for thousands of storefronts from across the globe to offer vast opportunities to grow brands and businesses. More than 80% of our buyers write orders at Surf Expo.