The Seven Biggest Mistakes In Managing Retail Open-To-Buy

In today’s competitive retail environment, effective Open-To-Buy (OTB) planning is essential for maintaining inventory balance, maximizing profitability, and preserving cash flow. Yet even experienced retailers often fall into costly traps that undermine their planning efforts.

In this latest installment of our OTB webinar series, we’ll uncover the seven biggest mistakes retailers make—from poor seasonal conversion execution and over-reliance on last year’s data to weak competitor research and “one-size-fits-all” planning. You’ll learn how these pitfalls lead to overstocking, stockouts, and eroded margins, and more importantly, how to avoid them as we enter the holiday season.

What you’ll learn:

☑️ Why depending solely on historical data fails in today’s dynamic market
☑️ How poor seasonal execution disrupts inventory turnover and profitability
☑️ The risks of manual processes and spreadsheet-based planning
☑️ How inaccurate demand forecasting impacts cash flow and stock levels
☑️ Strategies to integrate real-time data, promotions, and market trends into OTB
☑️ Practical solutions for building agile, data-driven planning processes

Plus much more!

Who should attend: Retailers, merchandisers, inventory planners, and operations leaders who want to strengthen their OTB discipline, reduce risk, and improve financial performance.