Celerant and Countrywide Sports Partner to Automate Supply Chain for Firearm Stores, Websites and Ranges

Dealers can carry more products in-store and online by auto-ordering and displaying data feeds from Countrywide Sports via Celerant’s retail software

Staten Island, NY (April 20, 2022)Celerant Technology, a leading provider of retail software for the firearms industry, today announces a partnership and integration with Countrywide Sports (CWS). CWS is a top distributor of firearms, ammunition and accessories in the United States, serving federally licensed dealers, both large and small. By joining forces, dealers can automate their supply chain and carry more merchandise in their store, website and shooting range, while managing their entire business and ATF compliance as one.

“With all the supply chain disruptions, it's important to have access to your vendor's stock levels as quickly as possible. Integrating with Celerant provides our dealers with the technology they need to operate their business, and leverage our available, on-hand inventory. Dealers can access and display thousands of firearm, ammo and accessory SKUs on Celerant’s in-store kiosks and eCommerce platform, automate the ordering process, and send orders to our warehouse for drop shipping. It’s that easy!”

David Gregory



Automate supply in your store and range
Countrywide Sports is a one-stop firearm/ammo wholesale store offering a wide range of top brands, great prices and fast shipping. Through Celerant’s point of sale, dealers can access Countrywide’s catalog and import all the products they want to carry in bulk, with no manually entry. Dealers can send automated purchase orders to Countrywide Sports from the software’s backend by setting up minimum/maximum inventory levels to ensure their store and range is stocked with the products customers need, and to minimize overstock.

Carry more products on your website and store kiosks
Countrywide Sports provides access to their available inventory through data feeds. Dealers can pull and display these data feeds on Celerant’s eCommerce platform and in-store kiosks with product names, descriptions, images, pricing and current stock levels. Prices are automatically mapped from the retail database; and product data is refreshed on a regular basis. The data feeds make it easy for dealers to build their website with product data, and offer more items online and in-store. All orders, whether processed in-store or online, are managed in the software’s back office; orders can be routed to Countrywide Sports for drop shipping to the customer, store, or another dealer through Celerant’s built-in FFL Locator.

“To be successful in today’s market, firearm dealers need inventory as fast as possible, and the ability to automate their supply chain. Partnering with Countrywide Sports provides just that! Our integration automates processes for ordering, populating websites with products, and drop shipping- helping our dealers be more competitive and successful.”

Ian Goldman


Ian Goldman Celerant Technology

Celerant’s integration to Countrywide Sports is available for both Cumulus Retail and Stratus Enterprise™. To celebrate this new partnership, Celerant is offering the CWS integration at no charge to all new Celerant clients that sign up before June 30th. To learn more, visit www.celerant.com/countrywidesports-promo.

About Countrywide Sports
We are a top distributor of firearms, ammunition and accessories, located in North Carolina since 2013. We only sell to federally licensed dealers. We lead the local industry in customer approval and strive to provide world class service for every dealer, large or small. We guarantee you’ll receive only the best quality products and service from us. Let us know what we can do for you today. For more information, please visit www.countrywidesports.com.


Find your industry and customize your commerce software accordingly

About Us

Discover who we are, how we got started and why retailers choose us.

Introduce yourself and access our world of content.