Jay’s Sporting Goods has been in business for 50 years. In 2008, they partnered with Celerant to manage a wide range of products, including firearms. Their previous retail solution was slow and cumbersome. Celerant helps them keep shelves stocked by automatically reordering inventory from their distributors, and streamlining ATF compliance for all firearm sales. Celerant also powers their eCommerce site, which automatically displays their distributor’s products in real-time, and sends orders to the distributor for drop shipping.

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“Celerant was the best fit for us. They keep us on the forefront of technology. Celerant does the work ahead for us, and brings in partners that have solutions before we even think of them.”
– Jeff Poet, Owner of Jay’s Sporting Goods.

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Jays Sporting Goods eCommerce

In Store

Manage & grow your gun store

With Celerant’s mobile POS system, you can be ready quickly by importing products from your distributors, using Celerant’s internal A&D book or choosing to integrate with FastBound’s A&D and e4473; and setting up reorder points to replenish inventory with automated purchase orders. Offer multi-level memberships and loyalty rewards to increase sales.

Gun Store Point of Sale

Range Management


Manage your shooting range & courses

Manage your firearm courses, class scheduling and range. Create reservations, check in customers, assign specific lanes, offer memberships, define required waivers, and split sales for groups. Track which courses have been completed. Enable members to reserve lanes online.


Sell guns & outdoor hunting equipment online

Operate your store and website as ONE with Celerant’s eCommerce solution. Display your distributors’ products on the site with online data feeds; fulfill online orders from your store, or drop ship through your distributors. Increase sales by integrating with GunBroker, Slick Guns, Guns.com and Amazon; and by sending automated email campaigns based on your customers brand preferences and past purchases.

“Celerant has been very integral in helping us provide inventory we have in stock online. Having [ATF] integrated in the point of sale…that information pushed over to your 4473, you don’t have to re-type so you make less errors which means less issues going forward. Celerant does a good job as they grow; they are always putting new features into their product that we get to access to.”

-Matt Poet, Marketing Director, Jay’s Sporting GoodsJays Sporting Goods logo

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An affordable, powerful point of sale & eCommerce solution for small business.

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