Sporting Goods Retailer

Jay’s Sporting Goods offers customers an all-in-one shopping solution with unified point of sale and eCommerce

With over 50 years experience and 2 stores, Jay’s Sporting Goods came to Celerant to help bring their business into the modern “retail world”.

By embracing technology, Jay’s has improved customer service, simplified ATF compliance and sells more products.

Their customers now have instant access to what’s in stock in their stores via their website.

Sporting Goods Store Challenges

Before 2008, Jay’s Sporting Goods relied on a heavily outdated POS software that was a burden to use on the best of days. As a hunt, camp, fish retailer, carrying a large assortment of hard and soft goods, Jay’s Sporting Goods struggled to accurately maintain inventory. The old POS system made tracking and reporting on serial numbers a much harder task than it needed to be.

Outdated Technology
Prior store POS system was slow and glitchy making it cumbersome to check out customers and run reports, if it worked at all
Product Tracking
With firearms being the backbone of their business, old system was difficult to catalog serial numbers within compliance
Vendor Purchases
Replenishing inventory was a burden, transferring items between stores was a hassle and vendors had to be contacted manually
Convoluted Shipping
Didn’t have integrated shipping or drop shipping capabilities for their customers who wanted an eCommerce shopping option

Omnichannel Retail Software Solution

These days, Jay’s Sporting Goods can assist customers anywhere in the store and can look up the sale of any firearm with just a couple of clicks in the system. By integrating with their distributors, Jay’s can streamline their replenishment and have shelves properly stocked at each location.

Smooth FFL Compliance
POS system handles electronic A&D book with ease and they can process e4473 right at the checkout
Automated Replenishment
Auto-replenishment reorders product when inventory is running low against set boundaries
Customer Drop Shipping
Vendor integrations can display an endless aisle of products while offering drop shipping direct to customers
Future-Proof Software
Flexible technology and partners ensures their systems stay up-to-date with the latest software

Jay’s Sporting Goods manages their entire firearms business with Celerant’s enterprise retail software solution.

Firearms Omnichannel Success

Jay’s Sporting Goods remains competitive in today’s changing retail world with a point of sale that is fast, reliable, and receives all the latest updates. Customers can make purchases on their eCommerce platform via vendor integrations and have the product drop shipped right to their door or to an FFL for firearms.

With inventory auto-replenishments via vendor integrations, their stock is always shown in real-time and their firearms sales remain compliant thanks to serial number tracking and reporting.

Purchase history, products and SKU can be directly tied to an individual. Inventory is simple to keep track of and Jay’s Sporting Goods can compare against product performance.

Explore Sportsman Solutions

“Celerant does an excellent job for us and keeps us competitive in a very dynamic and changing world. The software is the huge tool in our toolbox and keeps us on the front-end of the technology.”

– Jeff Poet, Owner, Jay’s Sporting Goods