How To: Compete with Big-Box Specialty Retailers

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Does your technology partner continuously evolve and address challenges specific to gift shops? With the challenges and rapid changes in the gift & specialty industry, you need a software provider that has both the experience and technology to not only help you keep up, but stay ahead of trends, find new ways to reach customers and, ultimately, increase sales.

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Why gift shops retailers switch to Celerant

Celerant has been providing innovative software to gift shops for 20 years, featuring in store, online and digital marketing; customizable features specific to gift and specialty goods; and a seamless upgrade path from single-store to enterprise-level solutions- all with an affordable pricing model.

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Retail technology to run a successful gift shop

Assist shoppers anywhere with mobile POS
Search items you don’t carry via an in store kiosk
Automatically replenish stock based on min/max levels
Create special orders with deposits for custom items & out-of-stocks
Offer & accept gift cards in store & online
Launch an eCommerce site as an extension of your gift shop
Integrate with online marketplaces (Amazon, eBay, etc)
Send automated, personalized email campaigns based on past purchases
Increase sales with loyalty rewards, coupons, BOGOs & other promotions

In Store

Sell unique gifts, jewelry & more

Use mobile POS to assist customers anywhere, including sidewalk sales, throughout a museum or arena, even if your internet connection is down. Import products, drop ship and replenish inventory with automated purchase orders. Offer targeted promotions, BOGOs, coupons and loyalty rewards. Leverage Celerant’s Product Catalog to search through an “endless aisle” of products you may not currently carry, and order them on the POS.

Online

Sell more gift & specialty items online

Launch an integrated eCommerce site as an extension of your store. Fulfill online orders from your stores, and drop ship through your distributors. Increase sales by integrating with online marketplaces (i.e., Amazon, eBay). Send automated, personalized email campaigns based on your customer’s brand preferences and past purchases. Ensure you are aware when low-quantity items are sold in store or online.

“As we were expanding beyond just a store business, we needed something that could handle eCommerce, phone orders, stores, and our Amazon partnership. We moved to Celerant to solve the multi-channel, or the omni-channel dilemma so to speak.”

-Anthony Qaiyum, Owner, Merz Apothecary