'Sports Outfitter' Frees Up Shelf Space & Saves $1.4M with Retail Software
‘Sportsman Ski Haus’ has been using Celerant’s retail software for 15 years. Thanks to Celerant’s reporting, they realized a significant amount of inventory was not selling. This prompted them to cut $1.4M in unneeded inventory. Today, they use Celerant’s real-time inventory and data mining to reorder, and ensure each store is stocked with faster-moving, higher-margin SKUs.
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In Store
Manage sporting equipment, apparel & footwear
With Celerant’s mobile POS, you can ring up sales and assist shoppers anywhere (in aisle, sidewalk sales, etc); import products; and replenish inventory with automated purchase orders. Offer targeted promotions, BOGOs, coupons and loyalty rewards. Access Celerant’s Product Catalog via an in store kiosk to search products you don’t currently carry, and order those products via the POS.
Online
Sell more sporting goods online
Celerant’s eCommerce integrates with the POS, allowing you to operate your store and website as one. Fulfill online orders from your stores, and drop ship through your distributors. Increase sales by integrating with Amazon, eBay and other online marketplaces. Send automated, personalized email campaigns with promotions based on your customer’s brand preferences and past purchases.
Marketing
Market your sporting goods’ store & website
Customer Relationship Management (CRM) and loyalty programs come with Celerant’s point of sale and eCommerce software. At no additional charge, you can allow customers to accrue and redeem loyalty points in store and online. Take marketing a step further by integrating email marketing with Celerant’s CRM system. Celerant is the only point of sale provider offering integrated email marketing, enabling you to send automated, personalized emails to customers based on their preferences and past purchases.
“The data mining functionality in Celerant made it easy to identify SKUs that sat on shelves too long. After running the numbers, we discovered our stores were holding $1.4 million worth of inventory that we considered too stagnant to keep in stock. [With Celerant], we saw significant improvements in turns and margins.”
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