The Next Generation for Brick-and-Mortar Retail

NRF 2020 Recap

Celerant at NRF 2020NRF 2020 concluded with 40,000 people in attendance looking for the next big thing in retail. And with over 800 exhibitors and 400+ speakers, there was plenty of technology for everyone. In store retail technology was a major focal point at this year’s BIG Show, and for good reason.

With major advancements in online technology in recent years, brick-and-mortar merchants gravitated to technology to help them gain a competitive advantage in store. Exhibitors throughout the Javits Center showcased everything from robots that ensure products are stocked in the right locations; RFID solutions to combat loss prevention; intelligent shopping carts with self-checkout; audio messaging, LED displays; and facial recognition software.

Visiting Celerant’s booth at NRF 2020
Many NRF attendees visited Celerant’s booth to meet the #1 ranked retail software vendor on the 2020 RIS LeaderBoard. Brick-and-mortar merchant’s were particularly interested Celerant’s new customer-facing tablets, and any software to help them increase foot traffic and improve the in store shopping experience. Here are some of the solutions Celerant exhibited:

Customer-Facing Tablets (new): All customers to view their transactions as items are scanned into Celerant’s point of sale; and allow them to sign up for loyalty programs and view digital promotions/advertisements.

Special Ordering at Register (new): Sell a virtual endless selection of products from behind the register by accessing your vendors’ live inventory; and have orders drop shipped to the customer, or delivered to the store for pickup. Also available for Celerant’s in store kiosks and eCommerce platform.

Best Store Fulfillment™: Automatically select the ‘best’ store to ship from based on the priorities and preferences of each store, such as location, stock levels, weeks of supply, planned promotions, projected sales, staffing and pickup frequency.

Retail Email Marketing: Send personalized email campaigns to your shoppers in real-time based on demographics and consumer behavior detected in Celerant’s point of sale. Also integrates with Celerant’ eCommerce platform.

Click-and-Collect: Get more local shoppers in your store by selling your products online with in store pickup by integrating with Locally, third-party marketplaces and Celerant’s eCommerce platform.

At NRF 2020, younger retailers and more mature retailers alike were discovering the next generation of in store retail technology. To learn more about Celerant’s retail solutions, please request a demo or call 718-351-2000.


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