IndiePet Logo

Trade Association

Celerant Technology is a recommended software provider for IndiePet, a nonprofit trade association created by and for independent pet retailers. Through this partnership, IndiePet members can leverage Celerant’s point of sale, eCommerce and digital marketing solutions to enhance their pet supply retail businesses—in-store and online— to better serve their local communities and be more competitive.

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Helping IndiePet members embrace technology

Celerant’s partnership with IndiePet provides its members with access to advanced retail software, once available to only tier-1 retailers, at an affordable cost. In addition to innovative retail software, Celerant can help IndiePet members thrive in today’s digital explosion by helping them embrace a complete digital strategy. Celerant’s in-house digital marketing experts provide search engine optimization (SEO) services to help rank retailers’ websites better on Google, along with integrated email marketing, which personalizes emails by pulling live customer and sales data from the retail software.


Cumulus Retail 10 Minute Demo

Manage your entire pet business in one system

  • Complete transactions anywhere with mobile point of sale
  • Integrate with pet distributors for catalog import & auto ordering
  • Expand past your store with integrated eCommerce & mobile apps
  • Fulfill orders for same-day in-store/curbside pickup
  • Offer memberships, rewards, promos & ASTRO rebates
  • Provide subscription-based pet food & medicine with auto-ship
  • Embrace a complete digital strategy, including SEO & integrated email marketing

“Celerant is excited to partner with IndiePet to help independently-owned retailers embrace technology and compete against big-box. By working with SMB retailers for over 2 decades, we know new technology can be overwhelming for smaller retailers; but given the past couple of years- it’s super important they understand how technology can help them be more competitive. Partnering with IndiePet gives us the opportunity to educate and provide these pet shop owners with the tools they need– so everything becomes much less ominous.”

- Michele Salerno, Marketing Director, Celerant

“Celerant has embraced its membership with IndiePet by getting involved and helping find ways to support the independent pet channel. By contributing content to IndiePet articles and participating on an IndieChat host panel, Celerant continues to lend their expertise to make IndiePet programs and offerings stronger and more valuable. Celerant has quickly become a key resource for our retailer members and we are excited to bring them on as a recommended point of sale and eCommerce provider for our retailers.”

- Todd Dittman, Executive Director, IndiePet
IndiePet Website

About IndiePet

IndiePet is a 501(c)6 nonprofit trade association created by and for independent pet retailers. Established in 2020, IndiePet is the only organization focused on strengthening the network of independent and neighborhood pet stores serving the pets and pet parents of North America. IndiePet is building a community of retailers working together to maintain a strong, sustainable, and growing place at the heart of the industry.

For more information, please visit

Leading Point of Sale & eCommerce for Pet Shops

  • Mobile Point of Sale
  • Distributor Integrations
  • Catalog Imports
  • Purchase Orders
  • Memberships w/ Recurring Billing
  • Integrated eCommerce
  • Mobile Shopping Apps
  • Marketplace Integrations
  • Curbside Pickup
  • Pet Training & Care Scheduling
  • ASTRO Loyalty Integration
  • Email Marketing & SEO Services

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