One of the Country’s Leading Shooting Sports Wholesalers

Celerant + Iron Valley: Modern Communication for Dealers

Celerant was Iron Valley’s first point of sale software they integrated with to communicate with their dealers in a much more modern way.

Now their dealers can take their businesses to the next level with catalog imports, just-in-time inventory, and the ability to display product feeds to offer an endless aisle in-store and online.

Celerant + Iron Valley: How it Works

Easy Catalog Import
Import product catalogs directly within Celerant’s back office
Electronic Purchase Orders
Create and send purchase orders from within your retail software
Offer an Endless Aisle
In-store kiosks allow you to offer your customers an endless aisle of products from Iron Valley.
Automated Ordering
Let your software automatically reorder inventory based on min/max inventory levels
Online Product Feed
Display any product Iron Valley Supply Co. has in stock on your website & store kiosks
Drop Shipping
Sell an ‘endless aisle’ of Iron Valley products to customers without stocking the merchandise

About Iron Valley

Explore the Partnership

About Celerant

As a preferred software provider for the NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, electronic A&D, range management, marketplace integrations, email marketing and more.

Discover Firearms Software

"At Iron Valley, we are excited to partner with Celerant, as our first point of sale and eCommerce integration for our firearms dealers. New integrations such as our catalog import, automated ordering, in store kiosks and online product feeds with Celerant allow our dealers to sell more of our products, with less effort, and be more competitive.”

– Jeff Pugh, VP of Sales, Iron Valley