Market analytics and consumer trends for sporting goods retailers

Celerant + NPD Group: Leveraging Data to Identify Consumer Trends

Celerant’s point of sale software integrates with a data exchange program offered by the NPD Group (now known as Circana), offering the largest market data analytics in the sporting goods industry.

Participating retailers can leverage the data to identify consumer trends and make strategic data-driven decisions. The data is automatically transferred from Celerant to NPD; no effort is needed by the retailer!

Celerant + NPD Group: How it Works

Automate Sales Data Sharing
Automatically share sales data with NPD, anonymously, through Celerant’s point of sale.
Access Comprehensive Analytics
Gain access to valuable market analytics based on 1,300+ brick-and-mortar & eCommerce retailers.
Track Sports Sales
Monitor sales of sports apparel, footwear, equipment & accessories.
Enhance Market Understanding
Better understand what’s selling, where, and at what price.
Optimize Decision-Making
Make smarter data-driven decisions in ordering, pricing, and target marketing to be more competitive & profitable.

About NPD / Circana

NPD offers data, industry expertise, and prescriptive analytics to help their clients grow their businesses in a changing world. Over 2000 companies worldwide rely on them to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. Now a part of Circana, they have offices in 27 cities worldwide.

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About Celerant

Celerant Technology is a leading provider of innovative end-to-end retail commerce software that maximizes business growth and efficiency for startup to enterprise businesses. Our cloud-based point of sale and eCommerce software offers industry-specific functionalities and features, and an experienced team to let retailers to focus on their business, not their software.

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"As consumers’ tastes change and the retail landscape evolves, new business opportunities and threats abound. We help our clients understand what is selling, who is buying, and the why behind the buy. Our clients use this information to make decisions across nearly every aspect of business."

– NPD Group