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Rothco integrates with Celerant’s retail software

Celerant Technology’s retail software integrates with Rothco, a leading supplier of military, tactical and outdoor products, enabling dealers to offer an ‘endless aisle’ of products in store and online through automated ordering and drop shipping.

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Rothco Integrates with Celerants retail software

Celerant & Rothco Integration: How it works

  • Catalog: Access Rothco’s product catalog directly from Celerant’s point of sale
  • Products: Import the products you want to sell- NO manual entry!
  • Purchase Orders: Automatically reorder inventory when stock levels are low
  • Endless Aisle: Display Rothco’s available inventory via Celerant’s eCommerce & in store kiosks
  • Drop ship: Automatically send orders to Rothco for drop shipping

“Now, more than ever, SMB retailers need retail technology that allows them to be more competitive. Integrating with Rothco does exactly that. Rothco’s dealers can save time by eliminating manual entry; get online faster by pulling Rothco’s products and images; and offer more products in store and online by leveraging Rothco’s live feeds and drop shipping services.”

- Ian Goldman, CEO & President, Celerant Technology

“Rothco has been committed to the independent retailer since 1953. Partnering with a company like Celerant, that gives the small business owner great tools to access our vast selection of military, tactical, and outdoor goods offered through their platform, is a winning combination.”

- Howard Somberg, President, Rothco

About Rothco
Rothco, a division of Morris Rothenberg & Son, Inc., is America’s foremost wholesale supplier of military, tactical and outdoor products. We carry an extensive line of apparel and gear available for domestic and overseas sale to re-sellers of all types: retail, wholesale, military, police, security, outdoor products, public safety, tactical, screen printers, uniform dealers, fashion retailers, sportswear, and apparel shops. For more information on Rothco’s full line of military clothing and accessories, visit

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Complete Retail Software & eCommerce Platform

  • Point of sale & in store kiosks
  • Products with 3-D color/size matrix
  • Pricing & promotions
  • Inventory & warehouse management
  • Vendor integrations & auto-ordering
  • Order fulfillment & drop shipping
  • Buy-trade & consignment
  • CRM, memberships & loyalty rewards
  • Integrated eCommerce platform
  • Online marketplace integrations
  • Class & course management
  • Rentals & repairs
  • Email marketing & SEO services
  • Backend & accounting
  • Compliance for FFL dealers

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