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Rothco integrates with Celerant’s retail software

Celerant Technology’s retail software integrates with Rothco, a leading supplier of military, tactical and outdoor products, enabling dealers to offer an ‘endless aisle’ of products in store and online through automated ordering and drop shipping.

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POS Software with Vendor Catalog Import - Rothco

Import products and reorder inventory- No manually entry!

With Celerant’s integration to Rothco, Retailers can easily browse Rothco’s product catalogs directly from Celerant’s point of sale. Retailers can then select the products they want to carry, and import those products with no manually data entry. By setting minimum/maximum stock levels within Celerant’s software, retailers can automatically generate and send purchase orders to Rothco when inventory levels are low. This allows retailers to quickly build their retail database, and keep shelves stocked with the merchandise their customers want, eliminating overstocks and out-of-stocks.

  • Access Rothco’s catalog from Celerant’s point of sale
  • Import products with NO manual entry!
  • Automatically reorder inventory with Rothco

Offer an ‘endless aisle’ in store and/or online

Rothco offers their retailers ‘live data feeds’, consisting of their available products, including product name, description, images, MSRP, and real-time stock levels. By pulling these feeds, retailers can offer an ‘endless aisle’ of merchandise to their customers on Celerant’s eCommerce platform and/or in store kiosks. Retailers can fulfill orders using their own inventory; and/or automatically send the orders to Rothco to either drop ship directly to the customer, or deliver to the store for customer pickup.

  • Offer an ‘endless aisle’ on Celerant’s eCommerce platform
  • Display Rothco’s live merchandise with images on in store kiosks
  • Automatically send orders to Rothco for drop shipping
Retail Software and eCommerce - Rothco
Rothco's 2020 product catalog

Military, Tactical, Outdoor Clothing and Gear

Rothco serves the military, tactical, outdoor retail markets. Click below to view Rothco’s catalogs, including their new 2020 interactive product catalog, which offers products in the following categories. Click here to view Rothco’s catalogs.

  • Military & Tactical Gear
  • Survival & Preparedness
  • Outerwear & Apparel
  • Headwear & Footwear
  • Outdoor & Camping
  • Bags & Packs
  • Uniform & Workwear
  • Camo & Military Simulation Gear
  • Police & Public Safety
  • Women’s Clothing
  • Kid’s Clothing & Accessories
  • Screen Printing & Embroidery
  • Gift & Hobby
  • Promotional & Advertising Products
  • Personal Accessories
  • Novelties
  • Government Procurement
  • and more

Become a Dealer

“Now, more than ever, SMB retailers need retail technology that allows them to be more competitive. Integrating with Rothco does exactly that. Rothco’s dealers can save time by eliminating manual entry; get online faster by pulling Rothco’s products and images; and offer more products in store and online by leveraging Rothco’s live feeds and drop shipping services.”

- Ian Goldman, CEO & President, Celerant Technology

“Rothco has been committed to the independent retailer since 1953. Partnering with a company like Celerant, that gives the small business owner great tools to access our vast selection of military, tactical, and outdoor goods offered through their platform, is a winning combination.”

- Howard Somberg, President, Rothco

About Rothco
Rothco, a division of Morris Rothenberg & Son, Inc., is America’s foremost wholesale supplier of military, tactical and outdoor products. We carry an extensive line of apparel and gear available for domestic and overseas sale to re-sellers of all types: retail, wholesale, military, police, security, outdoor products, public safety, tactical, screen printers, uniform dealers, fashion retailers, sportswear, and apparel shops. For more information on Rothco’s full line of military clothing and accessories, visit

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Complete Retail Software & eCommerce Platform

  • Point of sale & in store kiosks
  • Products with 3-D color/size matrix
  • Pricing & promotions
  • Inventory & warehouse management
  • Vendor integrations & auto-ordering
  • Order fulfillment & drop shipping
  • Buy-trade & consignment
  • CRM, memberships & loyalty rewards
  • Integrated eCommerce platform
  • Online marketplace integrations
  • Class & course management
  • Rentals & repairs
  • Email marketing & SEO services
  • Backend & accounting
  • Compliance for FFL dealers

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