Automatic Lane Activation
Lane check-ins automatically activate Action Target systems for assigned shooting lanes.
Build Better Range Operations with Celerant + Action Target
Firearm dealers can connect retail and range operations with the combined power of Celerant and Action Target. Action Target designs and builds industry-leading shooting ranges, while Celerant provides integrated POS and range management software to streamline lane reservations, memberships, retail sales, and daily operations.
Together, the partnership helps dealers improve efficiency, increase revenue opportunities, and deliver a more seamless customer experience; in-store, online, and on the range.
Celerant + Action Target Integration: How it Works
About Action Target
Action Target has helped transform how shooting ranges are designed, built, and sustained since 1986. Originally created for law enforcement, their solutions now serve the military, as well as commercial, residential, and specialty markets.
About Celerant
As a preferred software provider for the NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, electronic A&D, range management, marketplace integrations, email marketing and more.
“Celerant is focused on giving firearm dealers the technology they need to operate efficiently across retail, eCommerce, and range operations. Partnering with Action Target allows us to pair best-in-class range construction with the software dealers rely on to manage and grow their business.”
– Michele Salerno, Chief Growth Officer, Celerant
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