
Automatic Lane Activation
Lane check-ins automatically activate Action Target systems for assigned shooting lanes.


Firearm dealers can connect retail and range operations with the combined power of Celerant and Action Target. Action Target designs and builds industry-leading shooting ranges, while Celerant provides integrated POS and range management software to streamline lane reservations, memberships, retail sales, and daily operations.
Together, the partnership helps dealers improve efficiency, increase revenue opportunities, and deliver a more seamless customer experience; in-store, online, and on the range.
Lane check-ins automatically activate Action Target systems for assigned shooting lanes.
Target systems automatically stop presenting when the reservation session time expires after a two-minute warning.
Automation simplifies lane management while improving the overall shooter experience.
Shooters can order products directly from touchscreen devices at the lane, such as ammo, targets, gun rentals or extended time for the lane.
Orders sync to the POS for fast fulfillment and lane-side delivery.

Not using Celerant’s retail software yet? Take this quick 7 question quiz to learn which system is recommended for your business based on your needs. It takes less than 3 minutes to complete!
Action Target has helped transform how shooting ranges are designed, built, and sustained since 1986. Originally created for law enforcement, their solutions now serve the military, as well as commercial, residential, and specialty markets.

As a preferred software provider for the NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, electronic A&D, range management, marketplace integrations, email marketing and more.

“Celerant is focused on giving firearm dealers the technology they need to operate efficiently across retail, eCommerce, and range operations. Partnering with Action Target allows us to pair best-in-class range construction with the software dealers rely on to manage and grow their business.”
– Michele Salerno, Chief Growth Officer, Celerant
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Not sure which system is right for you? Take Quiz »
Why choose Stratus:
Price varies with add-ons and custom mods.
What’s included:
Includes 10 hours training + 2 add-ons*.
What’s included:
Price varies based on optional add-ons.
What’s included:
Price varies based on optional add-ons.
Why choose Stratus:
Price varies with add-ons and custom mods.
What’s included:
Includes 10 hours training + 2 add-ons*.
What’s included:
Price varies based on optional add-ons.
What’s included:
Price varies based on optional add-ons.
Whether you have one store or multiple locations, Celerant has point of sale and eCommerce software solutions that can help streamline your business.
Whether you have one store or multiple locations, Celerant has solutions to streamline your business.
Schedule a one-on-one consultation.
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Fill out the form below to see Stratus Enterprise in action. If you want to schedule a one-on-one demo, please call 718-351-2000.
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Fill out the form to see Cumulus Retail in action, or call 718-351-2000 to schedule a demo.
Fill out the form to see Cumulus Retail in action, or call 718-351-2000 to schedule a demo.
Fill out the form below and a representative will contact you soon. If you need immediate assistance, you may speak to someone now via our online chat or by calling 718-351-2000.
