Streamline inventory and expand your specialized outdoor lines

Automatic feeders for a variety of animals

American Feeder + Celerant: Expand Outdoor Equipment Offerings Without Additional Inventory

The partnership with American Feeder enables outdoor and sporting goods retailers to offer specialized livestock feeding equipment through seamless ordering and drop shipping capabilities. Retailers can provide customers access to quality fish and game feeding solutions while maintaining efficient inventory management and eliminating the need for additional warehouse space.

American Feeder specializes in outdoor feeding equipment designed for livestock management and outdoor enthusiasts, offering everything from basic block feeders to advanced outdoor feeding systems.

American Feeder + Celerant: How it Works

Streamline Electronic Ordering
Place orders for feeding equipment directly from your POS system with integrated electronic ordering functionality.
Automate Store Replenishment
Set up automated ordering features to ensure efficient restocking of popular feeding equipment without manual intervention.
Enable Drop Shipping Fulfillment
Fulfill customer orders directly from American Feeder’s facilities, expanding your product offerings without inventory investment.

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About American Feeder

American Feeder provides outdoor fish and game feeding equipment for livestock management and outdoor enthusiasts. Their focused product line includes block feeders, outdoor feeding systems, and more.

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About Celerant

As a preferred software provider for the NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, electronic A&D, range management, marketplace integrations, email marketing and more.

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Celerant and American Feeder Help Outdoor Retailers Expand Product Lines Without Overloading Inventory

"This partnership with Celerant streamlines our ordering process and allows retailers to offer our equipment more efficiently. Integrating our product line directly into retailers' systems makes it easier for outdoor enthusiasts to access our quality feeding solutions."

– Matt Swainbank, Sales & Marketing at American Feeder

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Streamline Your Retail Business Today!

Whether you have one store or multiple locations, Celerant has point of sale and eCommerce software solutions that can help streamline your business.

Whether you have one store or multiple locations, Celerant has solutions to streamline your business.

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FAQ: Commonly Asked Questions about American Feeder Integration

Q: How does the American Feeder + Celerant integration work?

A: Celerant’s retail POS and eCommerce system connects directly with American Feeder to support electronic ordering and drop shipping. Retailers can place orders for outdoor feeding equipment straight from their Celerant system, eliminating manual entry and reducing ordering errors. Inventory and order data stay centralized, making it easy to manage both in-store and special-order sales.

Learn More: » See How Stratus Enterprise Helps You Compete with Big Box Stores!

Q: Can I sell American Feeder products without stocking inventory?

A: Yes. The integration allows retailers to offer American Feeder’s full range of fish and game feeding equipment through drop shipping. Orders are fulfilled directly from American Feeder’s facilities, so you can expand your assortment without investing in additional warehouse space or tying up capital in slow-moving inventory.

Q: Does the American Feeder integration support automated reordering?

A: Yes. Retailers can set up automated replenishment rules inside Celerant for frequently sold feeding equipment. When inventory reaches defined minimum levels, purchase orders are generated automatically and sent electronically to American Feeder. This helps maintain availability on high-demand items while reducing manual workload.

Learn More: »Discover How Automated Reordering Improves Inventory Efficiency

Q: Can American Feeder products be sold both in-store and online?

A: Yes. American Feeder products can be sold through your physical store, website, or as special orders, all managed through one system. Orders placed online or in-store flow through Celerant in the same way, ensuring consistency in fulfillment, customer records, and reporting across channels.

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Q: Is there an additional cost to use the American Feeder integration with Celerant?

A: No. The American Feeder integration is a valued distributor integration and is included at no additional cost for all Celerant customers. Retailers can place electronic orders, automate replenishment, and enable drop shipping without paying extra integration fees.

Deep Dive: » See What’s Included with Celerant’s Retail Software