Press Release

ATA Show Uses Celerant’s POS System in Pop-up Show Store for Third Year

January 8, 2024 / 3 minute read

2024

Celerant is proud to sponsor and exhibit at the ATA Show with Innovative Retail Software

Celerant Technology, a preferred retail software provider for the Archery Trade Association™, is sponsoring and exhibiting at ATA 2024, the archery and bow hunting industry’s largest trade show. The expo takes place January 11-13 at America’s Center Convention Complex in St. Louis, Missouri.

For the 3^rd year, the ATA is using the Cumulus Retail point of sale software by Celerant Technology for the ATA pop-up shop, which will be operated on mobile tablets and payment devices. A collaboration with STAR Micronics’ mPOP hybrid POS hardware solution, which includes a built-in cash drawer and receipt printer, combined with WorldPay from FIS’s mobile payment processing on mobile payment processing devices.

“We’re excited to utilize Celerant’s point of sale system again. It’s always a good opportunity for business owners in the archery and bowhunting industry to see the mobile POS software in action and from the consumer’s perspective. We encourage our archery dealers to visit our store at the show to see Celerant’s software and learn how they can add on new sales channels for their business by visiting Celerant’s booth at the show.”

Jennifer MazurSenior Director of Outreach and Education for the ATA

In addition to the ATA Show store, Celerant will exhibit its point of sale, range management and eCommerce software at booth #1043. Archery dealers can learn how to manage their entire business more efficiently, saving time with modern technology. Dealers can serve customers better by adding new sales channels, such as eCommerce and mobile apps. Dealers can further increase sales by integrating with distributors, such as Kinsey’s, to help automate the ordering process and sell more products without stocking merchandise.

“Celerant is proud to support the small, independent archery retailers. Over these past couple of years especially, it has been so much more important for these dealers to incorporate an online marketing strategy. We are eager to continue to help educate them on the importance of how embracing technology can help their business grow and be more competitive.”

Michele Salerno, Director of Marketing, Celerant Technology

Michele SalernoAsst. VP of Celerant

ATA 2024 Show Special

Celerant is offering $500 savings for archery dealers at the ATA Show. Learn more at www.celerant.com/atashow or visit booth #1043 – January 11-13 at America’s Center.

About Archery Trade Association

The ATA is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. Since 1953, the ATA has been the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. For more information, please visit www.archerytrade.org.