Press Release
FFL dealers can get online offer more products in store and online through Celerant’s point of sale and eCommerce integration with 2AW
Celerant Technology, the #1 provider of innovative retail solutions for the firearms industry, announced today a partnership with 2nd Amendment Wholesale (2AW), a leading distributor of firearms and accessories in North America. Celerant’s integration with 2nd Amendment helps FFL dealers get online quickly; offer the niche products and brands their customers’ want in store and online; and make it easier to maintain compliance with the ATF.
Dealers can save time and get inventory ‘just in time’
2nd Amendment offers a wide-range of firearms, accessories and unique products, such as flamethrowers, from leading manufacturers including: American Tactical, Black Aces Tactical, CZ-USA, Diamondback Firearms, Fostech, Franklin Armory, Gear Head Works, Geissele, LWRCI, Manticore Arms, Maxim Defense, PMC Ammunition, SB Tactical, Underwood Ammo, Zastava Arms USA and more.
Through Celerant’s point of sale software, FFL dealers can access and import products from 2nd Amendment’s catalog, eliminating the need to manually enter data. Then, by setting min/max inventory levels for items with high turnover, purchase orders can be automatically created and sent to 2nd Amendment from within Celerant’s retail software for auto-replenishment. This helps dealers build their product database quickly with consistent data and fewer errors; and ensure their store has the right inventory levels to meet the needs of their customers.
Dealers can carry more products in store and/or online
Celerant’s eCommerce platform and in store kiosks make it easy for dealers to offer their customers more products from 2nd Amendment. By pulling ‘live vendor feeds’, 2nd Amendment’s available inventory is automatically displayed, along with product name, description, images, MSRP and stock levels. After a customer places an order- in store or online- the order can be automatically sent to 2nd Amendment to drop ship; or deliver to the store, or another FFL location (using the FFL Locator) for customer pickup. Orders can also be fulfilled using the dealer’s own inventory. This allows dealers to expand their product lines; and offer many more products, including items that might not otherwise be available in store.
Learn More
To learn more about Celerant’s integration with 2nd Amendment, please visit
www.celerant.com/partners/2nd-amendment.
About 2nd Amendment Wholesale
Founded in 2015, 2nd Amendment Wholesale is a firearms distributor, selling guns and accessories at competitive prices to retail gun shops around the United States. We are a 100% wholesale only, serving only authorized FFL dealers with a storefront; no retail sales to the general public. For more information, please visit 2ndAmendmentwholesale.com.
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