Press Release
Precision Pricing enables dealers to quickly see what to sell, at what price and where they stand in the market, now with direct API access for faster performance.
Celerant Technology has announced a significant enhancement to its GunBroker marketplace integration: Precision Pricing for GunBroker. This industry-first tool leverages live marketplace data to help firearms retailers make smarter, faster pricing and listing decisions directly from their point of sale and eCommerce systems.
GunBroker, through its Outdoor Analytics team, has long offered a proprietary pricing insight tool within its selling interface to help users competitively price their listings. Through a newly enhanced API connection, Celerant now enables its retailers to access this same pricing intelligence directly within the Celerant system, eliminating manual steps and dramatically increasing listing speed.
The system analyzes a retailer’s complete product catalog, cross-references it against real-time GunBroker marketplace data, and identifies which products are most likely to sell while ensuring competitive pricing. Retailers can review suggested prices, make adjustments and post listings to GunBroker in just a few clicks.
The enhanced GunBroker integration eliminates the need to switch between systems, re-enter product data or manage separate inventory files. Dealers maintain total control over what they sell, where they sell it and how they price it while significantly reducing manual work and human error.
Key Features of Celerant’s ‘Precision Pricing’:
- Analyzes the retailer’s entire product catalog within Celerant
- Cross-references inventory against live GunBroker marketplace sales data
- Leverages GunBroker’s existing pricing insights API for real-time competitive positioning
- Identifies products most likely to sell on the marketplace
- Flags overpriced listings and suggests competitive pricing alternatives
- Enables instant listing with one-click price acceptance or manual adjustment
While dealers can sell on GunBroker without the integration by manually uploading listings and managing pricing, this process becomes time-consuming and inefficient when managing inventory across multiple sales channels. Celerant’s integration automates inventory synchronization between the point of sale, eCommerce site, and GunBroker marketplace, while seamlessly importing orders back into the system for easy fulfillment and reporting.
Upgrade at No Additional Cost
All new enhancements, including Precision Pricing, are available at no additional charge for dealers currently using the Celerant GunBroker integration. Dealers can upgrade to the latest version immediately to access improved listing tools and pricing intelligence. For retailers not yet integrated with GunBroker through Celerant, the company encourages them to explore the partnership opportunity.
The GunBroker integration is available now to all FFL dealers on Celerant’s platform. Visit the GunBroker partner page or reach out to your Celerant rep to begin using the integration.
About GunBroker
GunBroker powers the largest online marketplace for firearms, ammunition, and shooting gear, connecting nearly every FFL dealer with buyers nationwide. Built exclusively for the firearms community, it streamlines buying, selling, and bidding in one trusted platform. Users can post listings, connect with millions of buyers nationwide, and expand their reach far beyond their brick-and-mortar store.
Share this content:
Retail Resources You May Be Interested In…
 From geo-fencing to digital engagement, Celerant continues to bridge in-store and online retail… |
 New integration supports store replenishment and eCommerce drop shipping for large, high-ticket feeding… |
 Integration enables retailers to expand product offerings while reducing inventory investment through… |
