Press Release

Celerant Debuts Customer-Facing Tablets and ‘Endless Aisle’ At SHOT Show 2020

January 19, 2020 / 3 minute read

Stop by Booth #3003 to see Celerant’s ATF-compliant retail software, kiosks and eCommerce platform

Celerant Technology, the #1 rated retail software in 2023, announced today a partnership with Affirm, a leading consumer financing solution. Through an integration with Celerant’s eCommerce platform, online merchants can offer pay-over-time options to consumers starting at 0% APR and no late fees, and increase brand awareness by connecting with Affirm’s network of 16M+ customers.

“In today’s retail environment, retailers need to provide a range of options that make it simpler for customers to make purchases. By integrating with Affirm, our retail clients can offer flexible pay-over-time options, helping them increase conversions, average size orders and repeat sales. This partnership also allows our retailers to tap into Affirm’s customer network and open their business to an influx of new shoppers.”

Ian Goldman, President and CEO, Celerant Technology

Ian GoldmanPresident and CEO of Celerant

Celerant Technology, a leader in innovative retail solutions for the firearms industry, will debut new customer-facing tablets, special ordering at register and ‘endless aisle’ kiosks for FFL dealers at SHOT Show 2020. Celerant currently ranks as the number one software vendor in the annual RIS LeaderBoard, an authoritative ranking of retail technology.

Offer an endless selection of products via distributor integrations

Celerant will debut new Special Ordering at Register, along with in store kiosks allowing dealers to offer a virtual endless selection of products from anywhere in the store by directly accessing their distributors’ product catalogs. Through ‘live data feeds’, product data, images and available inventory are updated in real-time. After an order is placed, the order is sent to the distributor for fulfillment; items can be drop shipped to the customer, or delivered to the store for pickup.

Celerant integrates with many leading firearm distributors, allowing dealers to carry products and set priority with their preferred vendors, including: Sports South, RSR Group, Zanders, Lipsey’s, Davidson’s, Bill Hicks, Kinsey’s, Hicks Inc., Chattanooga, Kroll and MGE Wholesale.

Customer-facing tablets

Debuting at SHOT, Celerant’s new customer-facing tablets enhance the in-store checkout experience by allowing customers to view the details of their transactions (i.e., quantity, prices, discounts, tax, total) as items are scanned into the point of sale. Customers have the ability to sign in so that the sale is recorded under their customer record and take advantage of specific discounts if applicable. The tablets can also display marketing materials, such as digital advertisements, images, or videos when not in use as a receipt line display.

“We are looking forward to showcasing our new kiosks and special ordering, along with our ATF-compliant retail software at SHOT next week. Our solution allows FFLs to expand their product lines without the risk of investing in inventory they wouldn’t normally buy”

Ian GoldmanPresident and CEO of Celerant

Visit Celerant at the SHOT Show 2020

Celerant will be exhibiting at the SHOT Show, January 21-24, 2020. Stop by booth #3003 to see a live demonstration of Celerant’s retail solutions, and receive 1st month free. To schedule a meeting during SHOT, visit Celerant.com/shot.

About SHOT Show

The Shooting, Hunting, Outdoor Trade Show® (SHOT Show®) and Conference is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting and law enforcement industries. It is the world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics and related products and services. The SHOT Show attracts over 60,000 industry professionals from all 50 states and more than 100 countries. The SHOT Show is owned and sponsored by the National Shooting Sports Foundation (NSSF). The SHOT Show is open only to business professionals in the shooting, hunting, outdoor and law enforcement industries. For more information, please visit ShotShow.org.