Press Release

Celerant Enhances IndiePet Open Catalog with Point of Sale Integration

August 6, 2024 / 3 minute read

Retailers can save time and more easily update their product database with comprehensive product data from manufacturers

Celerant Technology, a recommended point of sale and eCommerce provider of IndiePet, is expanding its point of sale functionality by offering a new software integration to IndiePet members. The new functionality within Celerant’s retail software grants access to product data with updates from manufacturers directly into the IndiePet Open Catalog. The data will be accessible from within Celerant’s retail software, saving retailers time and reducing errors by no longer needing to manually update data between the two platforms.

Saving Time by Removing Manual Data Uploads

The expanded ability of the IndiePet Open Catalog means that retailers can pull data directly from manufacturers participating in the program. Up-to-date product information, accurate MSRP and MAP pricing, and ease of use will help retailers sell merchandise more effectively. The added benefit is the time saved for retailers, as the integration automates tasks like exporting spreadsheets, hand-entering information, and uploading data, eliminating the need for manual processes.

“IndiePet partnered with Salsify to create their own IndiePet Open Catalog as a high-value member benefit. IndiePet Open Catalog is designed to help manufacturer members efficiently and effectively share accurate product details, including MAP/iMAP and images, giving retail members up-to-date product information at their fingertips. This member-only product expands the visibility and accessibility of product information to retailer members nationwide. We are excited to see Celerant making it even easier with their new software release that integrates the IndiePet Open Catalog database directly into their products for IndiePet members, giving them more time to run their stores and providing stress-free omnichannel capabilities.”

Todd DittmanExecutive Director of IndiePet

Celerant Integration Streamlines Open Catalog Program Use

Retailers can easily add new products to their POS system database, along with detailed product data, directly from the IndiePet Open Catalog. Alternatively, retailers can also create new products in their inventory when placing purchase orders within their Celerant retail system. Search visibility is made easier with additional search filters and the option to add additional search fields for more accurate product drill-down.

“Celerant is looking forward to expanding our partnership with IndiePet. Our relationship exemplifies our mission to empower independently owned retailers with advanced technology, enabling them to compete against big-box merchants. This new functionality, combined with existing retail technology, saves time, streamlines processes and helps increase revenue, furthering our commitment to making independent retailers more competitive.”

Ian Goldman, President and CEO, Celerant Technology

Ian GoldmanPresident and CEO of Celerant

Future Plans for Expanded Functionality with IndiePet Open Catalog

Celerant will soon expand the integration to include an online product feed that will enable retailers to sync digital assets, such as product images, consumer-facing descriptions, and more, to instantly populate on their website and mobile shopping app. The integration will help make this valuable and up-to-date product information more accessible directly from manufacturers.

Looking to Get Started?

IndiePet members using Celerant’s point of sale software can get started at no additional cost by reaching out to their Celerant account manager. For retailers not yet using Celerant’s retail software, or those interested in joining Indiepet, can learn more at www.celerant.com/IndiePet.

To get a demonstration of the integration in action, come visit Celerant at SuperZoo at booth #4161. Click www.celerant.com/SuperZoo to learn more and take advantage of the SuperZoo promotion.

Learn More About IndiePet

About IndiePet

IndiePet, or the Independent & Neighborhood Pet Retailer Association, a nonprofit trade association, was established in 2020 by independent pet business owners. IndiePet’s mission is to help independent pet retailers, manufacturers, distributors, and service providers work together to strengthen the pet industry and support the wellbeing of North American pets and pet owners.

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