Streamlined checkout process helps online retailers expedite the shopping experience and significantly improve conversion rates
Celerant Technology, a leading provider of innovative retail solutions, today announced the release of a new checkout feature for Stratus eCommerce™, an advanced eCommerce platform for small-to-midsized retailers. The new checkout feature allows retailers to offer a modern checkout process, optimized for mobile, to streamline the online shopping experience and significantly increase conversions.
The new checkout feature for Stratus eCommerce combines Celerant’s shopping cart and checkout functionality onto a single, easy-to-use checkout page. After products are added to the shopping cart, shoppers can easily modify the items in their cart and checkout much faster, with fewer clicks. Rather than navigating between multiple pages or steps, or third-party webpages, the customer can make changes to items within their shopping cart, checkout, and submit payment for their order– all on a single page. To process payment, customers can log into their account via the website, or select their preferred method of payment from a variety of options, including Amazon Pay, PayPal Checkout, Google Pay and Apple Pay (coming soon). With the new checkout, retailers can accept credit cards, gift cards, promotion codes, and loyalty rewards; and offer the option for same day, in store or curbside pickup. Online retailers can offer the new checkout experience on mobile; and embed the one-page checkout in multiple places, including popup boxes, product pages, and more.
Stratus eCommerce: Powerful eCommerce for SMB retailers
Stratus eCommerce offers small-to-mid size retailers a powerful eCommerce platform that integrates with Stratus Enterprise’s point of sale, making it possible to manage their brick-and-mortar stores and website as one. With a single database, retailers can eliminate double order entry, reducing manual errors; and ensure product and inventory data is consistent across all channels. Retailers can also merge sales data from all channels to better understand their customer’s needs, develop more targeted promotions, and personalize emails based on their customers’ complete buying patterns and brand preferences.
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