Press Release
New functionality helps retailers drive foot traffic and capture impulse purchases with real-time, location-based push notifications.
Celerant Technology, a leader in retail software and eCommerce solutions, has introduced new geo-fencing functionality for its mobile shopping apps. With this capability, retailers can automatically send push notifications to customers’ phones the moment they enter a designated area. By setting up these zones, retailers can drive foot traffic and capture impulse purchases from customers who might not have planned to shop otherwise.
The geo-fencing feature enables retailers to create zones with an adjustable radius based on the retailer’s geographic needs and specific points of interest. Retailers can create multiple zones, strategically positioning them around their physical store locations or other relevant areas. When consumers who have the retailer’s mobile app enter these designated zones, the system automatically triggers personalized push notifications with custom messages that retailers choose.
For small to medium business retailers, this technology represents a powerful opportunity to drive foot traffic and increase spontaneous purchases by reaching customers when they’re nearby to make a buying decision. Unlike traditional advertising that competes for attention in crowded digital spaces, geo-fencing delivers targeted messages when customers are nearby, significantly increasing the likelihood of converting location-based awareness into immediate sales action.
This new geo-fencing capability is offered at no additional charge to retailers who have launched a Celerant’s mobile shopping app, and any retailer using Celerant’s retail software who wants to add on a mobile shopping app can do so with this new technology. Retailers can offer customers 24/7 shopping access through the mobile shopping app with real-time inventory visibility, BOPIS (buy online, pick up in store) functionality, curbside pickup options, and reservation scheduling for classes or services. Push product updates that sync instantly across all retail channels, cross-platform customer tracking for targeted marketing, and support for membership sales with automated renewal reminders.
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To learn more about Celerant’s mobile shopping apps with new geo-fencing, click the explore button.
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