Press Release

Celerant Partners with Gun StoreMaster to Offer FFL Dealers ATF Compliance

September 22, 2020 / 3 minute read

Computer monitor with Celerant POS software with laptop and tablet showing same software

FFL dealers manage transactions and ensure compliance with Celerant’s POS, eCommerce and integration with Gun StoreMaster’s A&D and e4473

Celerant Technology, the #1 provider of innovative point of sale and eCommerce for the firearms industry, announced today a partnership with Gun StoreMaster, an ATF compliance software solution offering paperless bound books, Form 4473s, Form 3310s and more. The integration enables Federal Firearms License (FFL) dealers to easily manage in store and online transactions; improve regulatory risk management; and comply with federal and state firearms laws, specifically with the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF).

Manage ATF Compliance with Ease

Celerant’s integration with Gun StoreMaster helps FFL dealers, from large national retail chains to weekenders, simplify ATF compliance. Celerant’s retail software automatically syncs firearm data with Gun StoreMaster’s eSAFE™ Bound Book, eliminating manual data entry and reducing data errors. From the bound book, dealers can easily lookup firearms, including consignments and transfers; add notes and images to a firearm record; respond to FBI trace requests; generate and view reports; and more.

“We are excited to announce the integration of our popular ATF compliance software platform with Celerant’s industry-leading point of sale and eCommerce systems. By teaming with Celerant, FFL retailers have a compelling choice for a comprehensive, yet simple-to-use, ATF compliance technology combined with powerful retail technology. Existing GSM and Celerant customers can also benefit from this new product combination. Many of the largest firearm retailers in the country, as well as sole-proprietor businesses, rely on Gun StoreMaster to simplify ATF compliance; if you purchased a firearm from a licensed dealer, you probably used Gun StoreMaster.”

Steve HarrisCEO at Three Circle Software

Celerant also integrates with Gun StoreMaster’s fast 4473™, enabling dealers to streamline the 4473 process. Leveraging transaction data from Celerant’s point of sale- buyers can complete their portion of the 4473 on mobile tablets or PCs, while FFLs simultaneously complete their sections of the form. This helps dealers reduce the time to complete a sale, and ensures each transaction complies with federal and state requirements. Gun StoreMaster’s A&D bound book and e4473 can be backed up daily.

“Celerant has supported the outdoor industry for years, and strives to provide dealers with flexible options to run their business; both through our core retail system, as well as through integrations with valuable industry partners, such as Gun StoreMaster. In addition to our built-in A&D book, we expanded our integrations to help serve our dealers and their specific business needs.”

Michele Salerno, Director of Marketing, Celerant Technology

Michele SalernoDirector of Marketing and Asst. VP of Celerant

Manage Transactions In Store and Online

Celerant offers two FFL retail solutions- Cumulus Retail™, a cost-effective, SaaS solution for smaller dealers; and Stratus Enterprise™, a comprehensive solution with advanced functionality. Both solutions enable dealers to strengthen and ‘future-proof’ their business with Celerant’s eCommerce, curbside pickup, drop shipping, mobile point of sale, contactless payments, digital A&D book, e4473 integrations, auto ordering, range management, CRM email marketing, and much more. Celerant’s retail solutions both seamlessly integrate with Gun StoreMaster.

To learn more about Celerant’s integration with Gun StoreMaster, please visit www.celerant.com/partner/gunstoremaster.

About Three Circle Software and Gun StoreMaster

Three Circle Software’s Gun StoreMaster is an advanced, affordable, and easy-to-use gun store management solution. Designed to address firearm inventory regulations, provide smart valuation research tools, enhance store branding, and optimize workflow, Gun StoreMaster improves FFL firearm dealer profitability with innovative tools to buy, sell, and manage firearms. Gun StoreMaster helps address ATF acquisition and disposition rules and regulations while streamlining the gun manufacturing, sale, and business management processes. The system is typically accessed via a web browser. Gun StoreMaster can complement a store’s existing retail management system or can integrate directly with Point of Sale (POS) systems.

Three Circle Software, LLC is part of a $400 million group of companies engaged in a wide variety of business solutions. With extensive experience in secure, dependable, high volume shipping and logistics transactions, Three Circle Software is uniquely positioned to address the sensitive nature of the firearm retail marketplace. For more information, please visit www.gunstoremaster.com.