Press Release

Celerant Partners with MGE Wholesale to Automate Drop Ship for Firearm Dealers

January 16, 2020 / 3 minute read

Images of Celerant's point of sale software on various devices showing MGE Wholesale integration

Integration with MGE enables firearms dealers to import products into Celerant’s ATF-compliant retail software and drop ship orders

Celerant Technology, a leading provider of innovative retail solutions for the firearms industry, announced today a partnership with MGE Wholesale, a nationwide distributor of firearms and shooting sport accessories. With Celerant’s integration with MGE, firearm dealers can import products and automatically drop ship orders.

Celerant’s point of sale solutions integrate with MGE Wholesale. Directly from the point of sale, firearm dealers can browse MGE’s product catalog, and easily import the products they want to stock, including product names and descriptions. The integration enables dealers to quickly build their retail database with firearms, ammunition, cutlery, accessories, safety products and more from the most popular brands in the industry.

Celerant’s in store kiosks and eCommerce platform allow dealers to offer products without having to stock or ship the merchandise. After an order is placed online, or through the point of sale, the order is automatically sent to MGE Wholesale. MGE can drop ship the order to the FFL for customer pickup, and non-firearm orders directly to the customer.

“Similar to Celerant, MGE is completely focused on helping dealers become more successful. We are looking forward to demonstrating our retail integration with MGE at the SHOT Show next week.”

Ian Goldman, President and CEO, Celerant Technology

Ian GoldmanPresident and CEO of Celerant

“As a nationwide distributor, it’s important we partner with companies that benefit our dealers. Celerant has supported the outdoor sporting industry for years, and provides an innovative and compliant retail solution to help dealers, of all sizes, grow their business in store, online and in the range.”

Brad RupertGeneral Manager of MGE Wholesale

Visit Celerant at the SHOT Show 2020

Celerant will be exhibiting at the SHOT Show, January 21-24, 2020. Stop by booth #3003 to see a live demonstration of Celerant’s retail solutions, and receive 1st month free. To schedule a meeting during SHOT, visit www.celerant.com/shot.

About MGE Wholesale (MGE)

Located in Northern Indiana, MGE Wholesale is a nationwide distributor of firearms, ammunition and shooting sport accessories. With more than 20 years of service, we are very knowledgeable about our industry and the needs of our customers. Our aim is to provide dealers with products and services to help grow their business. We stock the most popular models from the most popular brands; and continue to increase the brands we stock- allowing us to offer a diverse inventory to all federally licensed dealers, whether your customers prefer target shooting, hunting or self-defense; including a robust selection of cutlery. Working as a team, we have close relationships with manufacturers and dealers, and make it a priority to keep customers satisfied with quality and price. For more information, visit www.mgewholesale.com.