Press Release

Celerant Unveils eCommerce Websites for Educational Toy Retailers at Toy Fair

February 15, 2019 / 3 minute read

Child playing with toy on a website template that toy retailers can use

Celerant’s Cumulus Retail platform offers eCommerce with pre-loaded products, images and live inventory from Educators Resource

Celerant Technology, a leading provider of innovative retail point of sale and eCommerce solutions for the toy and gift industry, today announced that their powerful, yet simple, eCommerce platform, Cumulus eCommerce™, now offers a pre-populated database of educational toys, kids arts and crafts, and school/teacher supply products from Educators Resource, allowing toy shops to launch their website and start selling online with ease. In addition, Cumulus eCommerce offers flexible options allowing retailers to import products and drop ship through their distributors; utilize in-store kiosks to access available products from vendors; and add new web pages on-the-fly in order to stand out from the competition.

Display products from vendors simultaneously via ‘online data feeds’

Through Celerant’s vendor integrations, toy retailers can easily display products from multiple vendors simultaneously, plus their own physical inventory– all in a centralized view; and prioritize which vendor’s products to sell first. Cumulus eCommerce can pull ‘data feeds’ from each distributor, consisting of product descriptions, images and available stock levels, and immediately display those products online in nearly real-time– giving the impression of an ‘endless aisle’ of inventory. Cumulus also offers the ability for retailers to optimize and make any changes to the data that comes from their distributors to further differentiate their website.

Set pricing rules, manage vendors and customize the website with ease

Cumulus eCommerce allows toy retailers to easily manage their pricing strategy, and offer promotions, coupons and loyalty programs. Pricing rules can be based on each distributor; specific categories, departments and pricing levels; a percentage increase; or a dollar amount over cost. In addition, toy retailers can easily change their vendor’s product descriptions while in edit mode on their website.

With an easy-to-use drag-and-drop editing tool, toy retailers can make cosmetic changes to their website on-the-fly; change the color scheme of the site, change the order of their departments and the positions in which their products are displayed; create product collections for their home page or new landing pages; and update specific product descriptions and images. While in edit mode, retailers can click on any product to view which distributor it comes from, their real-time on-hand availability, and the cost for that product- all with just a few clicks.

Take advantage of in-store kiosks to offer more products, in-store

When a customer comes into a store looking for a product the retailer doesn’t carry, the retail associate can use an in-store kiosk or mobile device to access their vendors’ available product data, search for the brand and item, and then complete the sale in-store, via their website’s shopping cart. Celerant’s retail system will automatically send the order to the distributor to fulfill, allowing customers to have it shipped to their own homes or the store.

“At Celerant, we are providing options for retailers of all sizes and helping the smaller merchants with easy-to-use tools. Our goal with our new eCommerce offering is to enable toy shops to easily expand from their brick and mortar business into the online world, while leveraging their distributor’s products, data and images to make the process faster and less laborious for the merchant. We are excited to partner with Educators Resource, as well as other vendors, to bring the retailers as much data as possible, so they can better serve their customers, both in-store and online.”

Ian Goldman, President and CEO, Celerant Technology

Ian GoldmanPresident and CEO of Celerant

About Educators Resource

With the largest assortment available, Educators Resource is the leading master wholesale eCommerce distributor of educational toys, kid’s arts & crafts, and school/teacher supplies. ER provides all the content and back end fulfillment for over 20,000+ products form 250+ brands. All orders ship within 1 business day with customizable dealer branded packing lists. To learn more, visit EducatorsResource.com.

Toy Fair 2019 Special: First Month SaaS Free! Visit Celerant at Booth #1044

As an active software provider for ASTRA and TIA, Celerant will showcase its premier solution, Stratus Enterprise, as well as its SaaS solution designed for the smaller merchants, Cumulus Retail, at the Toy Fair in February 2019. Fill out the form or visit Celerant at Booth #1044 to see a demo and to learn how to get your first month of SaaS free.

Learn More

Run your entire business in a single retail system. Click below to watch Celerant’s retail software in action.

Start offering ‘buy now, pay later’ finance options to your customers today with Celerant’s integration to Affirm. Get started at https://www.celerant.com/partners/affirm/.

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