Press Release
Dealers can offer an ‘endless aisle’ of products on Celerant’s eCommerce and in store kiosks; and have firearms drop shipped by Lipsey’s
Celerant Technology, the #1 provider of innovative retail solutions for the outdoor industry, today announced an expanded integration with Lipsey’s new ‘Firearms Dropship Program’. As one of the largest independently-owned wholesale firearms distributors in the country, Lipsey’s has partnered with Celerant for many years to provide their dealers with innovative and compliant retail technology; and now, with the new dropshipping integration, Lipseys’ dealers can take their business to the next level by offering ‘endless aisles’ in store and online.
Offer an ‘endless aisle’ of firearms, ammo and accessories
Through Celerant’s pre-existing integration, FFL dealers can display Lipsey’s available inventory on Celerant’s eCommerce platform and in store kiosks by pulling ‘live product feeds’, which includes product name, description, images, MSRP and stock levels; and dropship firearm accessories. By integrating with Lipsey’s new ‘Firearms Dropship Program’, dealers can continue to offer an ‘endless aisle’ of firearms, ammo and accessories in store and/or online, and now offload order fulfillment to Lipsey’s for firearms and non-firearm items. After a customer places an order, the dealer can either fulfill the order using their own inventory, or automatically route the order to Lipsey’s for dropshipping.
As always, Lipsey’s can dropship non-firearm orders directly to the customer; and with this new program can now dropship firearms to the dealer’s store, or another FFL location (using Celerant’s online FFL Locator) for customer pickup. This allows FFL dealers to offer many more products in store and/or online, while reducing their overhead by eliminating the need to invest, stock or ship additional merchandise.
Celerant’s FFL point of sale and Commerce solutions
Celerant offers two ATF-compliant retail solutions that seamlessly integrate with Lipsey’s- Cumulus Retail™, an affordable and powerful point of sale and eCommerce solution for small business; and Stratus Enterprise™, a custom omnichannel commerce platform with advanced features. In addition to ‘endless aisles’, dealers can leverage Celerant’s point of sale to import Lipsey’s product catalog and automatically reorder inventory- with no manual data entry. Celerant also offers a digital A&D book and e4473 integrations to help dealers comply with the ATF and local laws.
About Lipsey’s, LLC
Located in Baton Rouge, Lipsey’s was originally formed as a wholesale hunting and fishing distributor in 1953. Over time, Lipsey’s position in the firearms industry has steadily risen to become one of the top firearms distributors in the country. Today, the company leads the market in the collaboration and distribution of exclusive firearms. An authority in NFA regulations, Lipsey’s also offers a robust line of silencers, short barrel rifles and accessories.
With a committed focus on relationships, Lipsey’s provides value and innovation to federally licensed firearms dealers and the industry’s top manufacturers. Lipsey’s also prioritizes community, charitable giving and wildlife conservation and has been recognized locally and nationally for its many team-led contributions. To find out more about these and other Lipsey’s offerings, please visit www.lipseys.com.
Learn More
To learn more about Celerant’s integration with Lipsey’s, please visit www.celerant.com/lipseys; and visit Lipsey’s website to review information about their ‘Firearms Dropship Program’ and API.
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