Press Release

Seamless Online Firearm Sales From Click to Compliance

May 20, 2025 / 3 minute read

Celerant, Lipsey’s, FastBound, and 4473 Cloud team up for a live compliance webinar free to all FFL retailers

Celerant Technology, a preferred retail software provider for the National Shooting Sports Foundation (NSSF), will join leading technology providers in the shooting sports industry: Lipsey’s, FastBound, and 4473 Cloud (powered by Silencer Shop) to host a free, educational webinar to help Federal Firearm Licensees (FFLs) modernize and streamline their firearm sales process.

The live session, “Seamless Online Firearm Sales: From Click to Compliance,” will be held on Thursday, May 29, 2025, at 1:00 PM ET. The webinar will explore creating an end-to-end firearm sales workflow that boosts sales, increases operational efficiency, and ensures in-store and online ATF compliance.

“In today’s retail climate, FFL dealers must adapt by integrating technology that reduces manual work, ensures compliance, and creates a frictionless shopping experience. This webinar brings together some of the most innovative tools in the industry, and we’re excited to show firearm retailers how they can work together to transform their business.”

Michele Salerno, Director of Marketing, Celerant Technology

Michele SalernoCGO of Celerant

Designed for independent firearm retailers, the webinar will cover how to:
• Integrate distributor inventory feeds directly into an eCommerce platform
• Offer flexible fulfillment, including buy online/pick up in store or FFL-to-FFL shipping
• Digitally complete ATF Form 4473 and Acquisition and Disposition records
• Sync digital 4473s with secure, cloud-based storage for instant audit-readiness

“Dealers can gain a real competitive edge by automating and integrating key parts of their sales process to serve customers better, improve compliance, and focus on growing their business.”

Aaron KeatingVP of Technology and CIO at Lipsey’s

The webinar will feature a live demonstration showcasing how the integrated technologies from Celerant, Lipsey’s, FastBound, and 4473 Cloud seamlessly connect to support the full lifecycle of a firearm sale, from inventory sourcing to final compliance storage.

Webinar Details

Title: Seamless Online Firearm Sales: From Click to Compliance
Date: Thursday, May 29, 2025
Time: 1:00 PM ET
Register Here

About the Presenters

About Lipsey’s
Lipsey’s is one of the nation’s largest independently owned firearms distributors, offering exclusive firearms, deep inventory, and dealer-focused services.

About FastBound
FastBound is the leading ATF compliance software for FFLs. It simplifies 4473 processing, A&D books, and electronic signatures.

About 4473 Cloud
4473 Cloud, powered by Silencer Shop, provides secure digital storage and instant retrieval of completed 4473s and compliance records.