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Did you know, that studies show a whopping 88% of shoppers trust online reviews as much as friends’ recommendations? Especially for Millennials, reviews are the fuel that powers their purchase decisions.
So, what does this mean for your retail business?
Glowing reviews aren’t just good vibes, they are business boosters. How?
Well, they attract curious customers to your site, build trust, and ultimately, convince them to hit that “buy” button. It’s like having all your happy customers singing your praises right on your web page.
So, how can you leverage the power of customer reviews in today’s digital marketplace? How can you encourage your customers to share their experiences?
We are talking all about it in this blog.
Want your products to shine under the Google spotlight? Customer reviews can fuel your SEO strategy. Just like real-life word-of-mouth, online reviews tell search engines how awesome your products and services are.
Here’s how product reviews enhance SEO:
Think of each product page on your website as a treasure chest: Reviews attract shoppers using SEO signals, and then… bam. They discover even more items to buy on related product pages.
It’s all about creating a smooth, intuitive experience that keeps your customers clicking and buying.
Before outsourcing SEO, check your POS and eCommerce software provider! They might offer built-in SEO tools or expertise, saving you money and leveraging their knowledge of your specific website. They already know your site inside-out and can tailor your SEO to best fit your business needs.
Positive reviews are like fuel for your website’s SEO. Encourage them, celebrate them, and watch your products rank better on search results.
Sure, manufacturers might have reviews on their pages, but for conversions, you need them right where it matters most: your website.
Why, you ask? Because shoppers who browse on your site are most likely to buy on your site. It’s the research-to-purchase pipeline, all in one place.
Think of customer reviews as social proof on your product pages. Genuine reviews = shoppers feel reassured = more “Buy Now” clicks. While on the flip side, a review-devoid page turns into a blank canvas, driving potential customers away.
Product reviews can do even more. They are loyalty magnets. Set up automated emails that are sent to customers after they purchase on your website, inviting them to share their experiences. Sweeten the deal with targeted discounts or coupons –for a review. It’s a win-win, building loyalty and boosting sales.
Remember,reviews are like oxygen for today’s omnichannel shoppers. Leave them elsewhere, and that’s where the conversions will go.
Don’t let your conversions fly away just like that. Partner up with the right Digital Marketing experts to harness the power of reviews and improve your online success.
Celerant’s Digital Marketing suite brings a wealth of expertise to the table:
Interested in giving your business a nice boost?
Check out these: 7 Digital Marketing Techniques Every Retailer Needs to Know.
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