Real-Time Integration & E-Commerce enables Mast General Store to provide a Complete Retail Shopping Experience

“We’ve been with Celerant since 2008 and have seen a lot of the changes in that time. The major thing we noticed about Celerant was their commitment to continued growth, development and effort. It is obvious Celerant prioritizes staying on top of what’s going on in the retail space and providing that to their clients”
– David Cliett, Director of Operations, Mast General Store


About Mast General Store

Mast General Store’s flagship location is in historic Valle Crucis, North Carolina and is recognized by the National Register of Historic Places as one of the best remaining examples of an old country general store. Mast General Store is known for its wide collection of goods – something for everyone. All Mast General Store locations are in rehabilitated buildings along revitalizing main streets in North Carolina, South Carolina, and Tennessee. Mast General Store’s merchandise includes traditional fashions, comfortable footwear, outdoor and travel gear, country gourmet foods, toys powered by imagination, and over 500 old-fashioned candies. Mast General Store’s goal has always been to provide quality goods at fair prices with old-fashioned, friendly service.

Interview: How Mast General Store used real-time integrations to streamline inventory management and sustain long-term growth

In this client spotlight, we sat down with Mast General Store’s Director of Operations David Cliett to discuss Celerant’s Retail Management System. Mast General Store began using Celerant in 2008, and was operating nine stores at the time and did not have real-time integrations, between those stores. In the retail industry a retailer’s most important asset is their inventory management; mismanaging inventory will cost retailers’ time, money and effort. This makes partnering with the right retail technology company that much more important, as it will make your organization more efficient while reducing costs, but also increasing sales, reducing overstock and out-of-stock allowing you to focus on the core aspects of your business.

Today, Mast General Store has grown from 9 stores to 11 stores, and has total control over their inventory. Mast General Store is currently in the process of developing a fully-integrated real-time E-Commerce website with Celerant’s Point of Sale. We are living in a consumer choice economy which means when a customer visits your website, or enters your store they expect a streamlined shopping experience. Part of that experience is having an E-Commerce website to support online and in-store sales. By developing this E-Commerce website Mast General Store is taking a major step to conquering the challenges and opportunities of connected commerce. When the website is complete Mast General Store will provide a seamless front-end and back-end experience for their customers.

Watch the interview above »

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