Stop by booth #L-17 to see a demo of our ready-made eCommerce w/ Kinsey’s archery products & image
Staten Island, NY (February 28, 2019) – Celerant Technology, a leading provider of innovative retail solutions for the archery/outdoor industry, today announced that their powerful, yet simple, eCommerce platform, Cumulus eCommerce, now offers a pre-populated database of archery-related products and accessories from Kinsey’s; and the ability to order Kinsey’s products from an in-store kiosk – allowing dealers to sell more products in-store and online with ease. Cumulus eCommerce also integrates with Celerant’s fully-featured retail point of sale solution, allowing dealers to manage their website, store, archery range and memberships – all within a single solution. Celerant will be exhibiting at the upcoming Kinsey’s Dealer Show (KDS19).
Display Kinsey’s products easily via ‘online data feeds’
Through Celerant’s vendor integrations, dealers can display products from Kinsey’s, other distributors, plus their own physical inventory simultaneously– all in a centralized view. Cumulus eCommerce can pull ‘data feeds’ from each distributor, consisting of product names, descriptions, images and available stock levels; and immediately display those products online in nearly real-time– eliminating the need to manually import data. Cumulus also offers the ability for dealers to modify product data to further differentiate their website; and prioritize which vendor’s products to sell first.
Archery dealers that sell firearms can leverage Celerant’s integrated A&D Book and electronic Form 4473 for ATF compliance, and integrate with many firearm distributors.
Set pricing rules, manage distributors and customize the site with ease
Cumulus eCommerce allows dealers to easily manage their pricing strategy, and incentivize customers by offering promotions, coupons and loyalty programs. Pricing rules can be applied to each distributor, specific categories, departments, pricing levels, a percentage increase, or a dollar amount over cost. In addition, dealers can easily change pricing data while in edit mode, and deactivate distributors as needed.
By clicking on a product in edit mode, dealers can quickly view which distributor that product comes from, the distributor’s live on-hand quantity, and the cost for that product. With an easy-to-use drag-and-drop editing tool, dealers can make cosmetic changes to their website; change the order of how departments/products are displayed; create product collections for their home page or landing pages; and update product descriptions/images on-the-fly.
Take advantage of kiosks to offer more products, in-store
When a customer comes into a store looking for a product the dealer doesn’t carry, the dealer can use an in-store kiosk or mobile device to access Kinsey’s available products, in real-time, search for the brand and item, and complete the sale in-store, via their website’s shopping cart. Celerant’s retail point of sale and eCommerce system will automatically send the order to Kinsey’s to be fulfilled and shipped to either the customer’s home or the store.
At Celerant, it’s all about making it easy for dealers to sell more products, both in-store and online. With our new eCommerce offering, archery dealers can leverage Kinsey’s product catalogs with images and descriptions, while having the ability to customize the data they display on their website. With our new drag-and-drop eCommerce editing tools, updating the website is as easy as working in Microsoft Word. We think this is a true game-changer for the industry.”- Zeke Hamdani, Director of Web Services and Assistant VP
Founded in 1952, Kinsey’s is a leading distributor to the outdoor and archery industry. Carrying more than 15,000 products from more than 500 vendors, the company offers domestic and international retailers a wide array of products and services including a 1,000-page catalog; an online ordering system; a renowned special order arrow program and more. The company owns innovative consumer brands including October Mountain Products™, Fin-Finder®, Elevation®, and BlackHeart™. For more information, please visit. www.kinseysinc.com.