When Mitchell Tyler opened up SafeSide Tactical in 2012, he wanted a firearms store that provided an experience that he couldn’t find locally. A lot of the other firearms stores he had seen were dated, Mitchell wanted to create something different. He wanted to bring technology to the store, and when his store grew to a company with over 60 employees, he knew he needed retail software that could support the growth.
Stratus Enterprise - Powerful Omnichannel Solution
As a business with multiple physical stores in addition to an eCommerce website, SafeSide had a lot of unique challenges. With Stratus, SafeSide was able to combat these challenges. They needed to keep track of things like ATF compliance and daily acquisition and disposition logs. Additionally, they had a growing part of their business that included classes. Stratus provided a way to integrate all of these aspects of their business into one, simple platform.
"The integration has allowed us to offer a wider product line with less effort. We are very happy with the software and our relationship with Celerant - and would recommend the system to any dealer”
The integration of SafeSide’s course, training, and range management directly into the Stratus system has really changed how they operate their business. Not only can they see real-time inventory and class spot availability, but they can also easily handle recurring customer memberships. This allows employees to give customers accurate information about class and product availability much faster than they could otherwise and increases customer satisfaction.
Working With The Right Partners
The staff at SafeSide especially appreciate the integrated payment system. The seamless integration between Celerant and OpenEdge makes it easy for employees to check customers in and out quickly and efficiently. Using the system, employees can easily put a customer’s card on file for monthly memberships. And the best part is, the decline minimizer reduces customer frustration over expired credit cards.
Overall, these new changes have made it much easier for SafeSide to run their business more efficiently and focus more on serving their customers. As a result, customers leave their business happier and more satisfied with the service they receive.