Retail CRM Solutions That Strengthen Customer Relationships

Drive repeat purchases, offer loyalty rewards and memberships, and deliver personalized experiences with an omnichannel CRM designed specifically for retailers that consolidates shopper data from every touchpoint—in-store, online, and mobile.

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Unify Customer Data Across Every Channel

Centralize customer data from POS, mobile apps, eCommerce, and marketplaces—so you can deliver personalized offers, reward loyal shoppers, and understand customer behavior.

Loyalty Rewards

Reward customers for every purchase and encourage repeat visits with flexible, points-based loyalty programs.

Memberships

Manage memberships with automated recurring billing, exclusive perks, and special pricing for loyal customers.

Shopper Tracking

Capture in-store and online activity to understand buying habits and tailor future engagement.

Customer Lookup

Quickly search or create customer profiles at the POS during checkout to deliver personalized service on the spot.

Account Management

Manage customer accounts, and link parent-child accounts to streamline ordering, billing, layaways, returns and more

Personalized Marketing

Send targeted messages and offers based on customer brand preferences, purchase history, and behavior.

Drive Customer Loyalty and Repeat Sales

Built-in loyalty programs keep customers returning—whether shopping in-store or online. Strengthen long-term relationships and encourage repeat sales by incentivizing customers with rewards across every channel.

Loyalty Rewards
Create loyalty reward programs based on customer spend, visits, or specific products.
Tiered Loyalty Programs
Offer multi-tiered reward programs with progressively more valuable incentives, encouraging customers to reach higher levels for more exclusive perks and discounts.
Cross-Channel Rewards
Allow customers to earn and redeem reward points instantly at checkout—in-store or online—for a frictionless, rewarding shopping experience.

Download eBook: Loyalty Programs 101: Benefits of Loyalty Programs

Simplify Membership Management

Easily manage recurring memberships and strengthen customer engagement with built-in tools for billing, identification, and incentives. Keep your members connected, recognized, and rewarded across every channel.

Membership ID Cards
Print and issue branded membership cards on demand for quick in-store identification and a polished customer experience.
Exclusive Member Incentives
Provide special pricing, perks, or loyalty bonuses to increase engagement and retention.
Recurring Billing
Handle renewals effortlessly with automatic payment processing and real-time membership status updates.

Personalize Marketing with Customer Data

Leverage customer data to send the right message at the right time via integrated email, mobile, and SMS marketing campaigns that drive engagement and repeat sales.

Automated Campaigns
Send targeted offers and messages across email, text, and mobile channels based on shopper behavior and preferences.
Customer Engagement
Deliver personalized promotions and reminders that inspire loyalty and keep customers coming back.
Marketing Partner Integrations
Connect seamlessly with OneShop and OtterText to streamline outreach and track campaign performance in real time.

"With our prior 3rd party email platform, we always had to upload our lists and do things in a much more general way. With Celerant, we can really target our emails, as opposed to sending out mass emails to our entire list. We have seen our unsubscribes go down, our open rates go up, and see the sales coming in."

– Teresa Miller, Treats Unleashed

Track Every Shopper Interaction

Gain a complete view of each customer’s journey across every retail channel. Understand how, when, and where shoppers engage so you can deliver more a personalized and effective shopping experience.

Customer Behavior

Track purchase frequency, spend patterns, and preferred products to identify top customers and trends.

Shopping Activity

Unify shopping data from all channels—POS, eCommerce, and mobile apps—to see every interaction in one place.

Real-Time Insights

Access up-to-date customer data at checkout or in reports to make smarter, faster business decisions.

Retail CRM FAQs

How can a CRM help my retail business?

A CRM helps retailers manage customer relationships, increase engagement, and drive repeat sales.

With a CRM, retailers can track customer contact information, purchase history, and preferences to better understand buying behavior. This data can be used to create loyalty programs, offer memberships and promotions, and send personalized marketing messages. Promotions can be tailored to customer habits, increasing basket size and return visits. Over time, CRM insights also reveal which products and campaigns perform best, helping refine marketing strategies and improve overall store profitability.

Explore: » What Customer Relationship Management Tools Work for Small Businesses

Does the CRM connect with my POS and eCommerce platform?

Yes, a fully integrated CRM connects with your POS, eCommerce platform, and mobile apps to create a unified customer profile.

It automatically syncs customer data across all channels, eliminating data silos and ensuring every interaction—whether in-store, online, or through a mobile app—is tracked in one place. This enables consistent communication, deeper customer insights, and a seamless omnichannel experience.

Explore: » Celerant Unveils Customer Engagement Suite as a Central Marketing Hub at NRF 2026

Can I manage loyalty and memberships in the same system?

Absolutely. With Celerant’s retail software, you can manage both loyalty programs and memberships from a single platform.

Loyalty programs can reward customers based on spend or visits, while memberships can include recurring billing, exclusive pricing, or VIP benefits. Both are fully integrated with your POS and eCommerce systems, so rewards and discounts apply instantly at checkout. This creates a seamless customer experience and reduces manual work for your staff.

Explore: » Loyalty Programs 101: Benefits of Loyalty Programs

What customer insights does a retail CRM provide?

Celerant’s retail CRM provides real-time visibility into customer behavior, purchase patterns, and overall buying trends.

You can track individual purchase history, lifetime value, preferred brands, visit frequency, and more—all in one place. These insights help identify top customers, at-risk shoppers, and emerging trends, allowing you to target the right audience with the right message. With actionable analytics and customizable reports, retailers can make smarter decisions that improve retention and drive revenue.

Explore: » Retail Analytics with Actionable Insights

Is the CRM easy for store associates to use?

Yes, the CRM is designed for busy retail environments, making it simple for staff to manage customer interactions directly from the POS.

Associates can quickly look up customers, create new profiles, and apply rewards at the checkout counter. The intuitive interface reduces training time and minimizes errors, while integrated access to loyalty points, memberships, and customer data enables faster, more personalized service. This leads to improved customer satisfaction and a more consistent experience across all locations.

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