Sporting Goods Retailer

BC Surf and Sport manages multiple stores across several states, with sales from their eCommerce site, Amazon, eBay and more.

BC Surf and Sport sells sporting goods equipment, whether it’s for hitting the slopes or crushing a wave.

With 9 storefronts, they needed a point of sale software that would unify all of their sales channels and provide data into the performance of each outlet.

They use an all-in-one POS and eCommerce system that offers real-time visibility with reliable inventory and sales data across the entire operation.

Sporting Goods Retail Store Challenges

As a sporting goods retailer, BC Surf and Sport faced challenges expanding their business using dated point of sale software that wasn’t designed to effectively handle multiple store locations. With multiple systems handling in-store transactions and eCommerce inventory and sales, the prior retail software brought many challenges as the business grew.

BC Surf and Sport Retail Success Story Challenges

POS Limitations Old point of sale system was designed for smaller retailers and couldn’t keep pace with their multi-store growth
Disconnected Inventory Inventory, customer and sales data didn’t all flow seamlessly into one location, making order fulfillment and analytics difficult
Inefficient eCommerce Lacked integrations for eCommerce and online marketplaces and had to manage their seller accounts separately in a different system
Ill-Defined System UI POS software user interface and system applications were convoluted and challenging to use succinctly

BC Surf and Sport Retail Success Story Solution

Sporting Goods Software Solution

BC Surf and Sport manages its omnichannel business from one unified point of sale and eCommerce system. As their business grows, they can efficiently work with their retail software provider to add new functionality when necessary. They use centralized software to run everything from the front of the store to the back office.

Retail Software Flexibility Point of sale software is easy and fast to modify with a quick call to Celerant
Information Unification All business data flows into one unified retail system, making it easy to view business health quickly
eCommerce Growth Celerant developed a flexible eCommerce platform which has been successful in sales with inventory connectivity
Marketplace Expansion BC Surf sells volume via Amazon and eBay with marketplace listings manageable in the retail system
Easy to Use POS screen interface is easy to navigate and icons can be arranged as needed for smooth operation at checkout

BC Surf and Sport effortlessly expands with Celerant’s Cumulus Retail software.

Women’s Fashion Point of Sale Success

BC Surf and Sport uses reliable, accurate data to inform their business decisions and where they can streamline their operation. As their business has expanded brick-and-mortar and eCommerce, by working with Celerant over the past 18+ years, they have been able to pivot and maximize opportunity quickly.

Seamless retail software integration across 9 stores and all online sales streamlines the order replenishment process, and ensures BC Surf is not over-selling across any of their sales channels and locations.

BC Surf and Sport Retail Success Story Outcome

Staff can manage tasks efficiently, enhancing customer satisfaction by enabling staff to provide better service with less effort. Even when a software modification is needed, the process can get started with an easy phone call to their software provider.

Explore Sporting Goods Solutions

“Our retail software can scale to whatever size we go to. Celerant set up our integration with Amazon and eBay and handled everything related to inventory and sales. The fact that the same provider does all of that helps us have a very smooth integration between those parts Our employees find everything more manageable, allowing them to do their job better, which is a big part of making customers happy.”

– Bruce Cromartie, founder, BC Surf and Sport