Powered by Celerant since 2013
With over 1,000 stores nationwide, CATO Fashions turned to Celerant to expand with eCommerce sales.
CatoFashions.com and ShopVersona.com websites now bring CATO an entirely new customer base.
With a unified shopping experience, customers can start their shopping journey online, and either complete purchases in-store or on the web.
Before 2013, apparel and footwear retailer, CATO Fashions, had no online presence. They were eager to move into eCommerce marketplace sales and required a retail solution where the front and back-end of the website were seamlessly integrated. This combination would be necessary to facilitate the sale of products on an eCommerce platform and ensure accurate inventory visibility and order fulfillment.
CATO Fashions has successfully launched two custom eCommerce websites, moving them into the online marketplace and significantly increasing revenue. With real-time inventory and sales data, customers can see what’s in stock, and choose to finish the purchase online or in one of their many stores.
CATO Fashions established their online storefronts with Stratus eCommerce by Celerant.
CATO Fashions now has an extensive online presence and continues to thrive in the eCommerce landscape.
With CatoFashions.com and ShopVersona.com, they’re able to reach existing customers and attract new customers with organic digital marketing.
By using a single software provider, CATO combines the website experience and order fulfillment process, saving time and money.
Moving into the online world improves customer communication and brand presence, which results in a significant increase in sales volume.
