Sporting Goods Retailer

Piragis Northwoods Company doubles daily website traffic and quadruples online conversions with ongoing SEO Services

Piragis Northwoods Company Success Story Feature Image with Storefront

With 44 years in the outdoor goods retail industry, Piragis Northwoods Company operates 2 stores and a website with Celerant’s all-in-one retail system.

By improving their website visibility in major search engines, Piragis has seen double the traffic in site visitors and conversion rates quadrupled in under nine months.

Sporting Goods Store Challenges

As a sporting goods outfitter, Piragis mails catalogs to over 450,000 mailboxes each year. They wanted to go digital and launched a new website, but struggled to get to page 1 in search engine results. Despite adhering to SEO best practices, their new website struggled to achieve desired visibility, leading to significant time investment with minimal success.

Duplicate Web Pages
When transitioning to eCommerce, duplicate pages were inadvertently created, negatively impacting SEO rankings
Repeat Product Copy
During the eCommerce switch, thousands of SKUs needed unique product descriptions separate from the print catalog
Misused Keywords
They had keywords everywhere, and instead of helping, their top keywords were hindering SEO impact
No Social Media Presence
Without profiles on major platforms, there was no social media presence to direct potential customers to their website

Piragis Website SEO and eCommerce Solution

eCommerce and SEO Solution

Since Piragis was already working with Celerant for their 2 store’s POS system and integrated eCommerce website, they decided to leverage Celerant’s team of SEO experts. After auditing their site’s content, they organized pages and consolidated duplicates, boosting Piragis’ website SEO quality and domain authority for increased site traffic and sales conversions.

Metadata Cleanup
Optimized webpage code ensures search engine visibility, with duplicates removed for peak performance
Web Page Optimization
Each eCommerce SKU and webpage features distinct information that is separate from the print catalog
Social Content Creation
With a new social media presence, they produce top-notch content for product pages, social profiles, and YouTube channel
Web Traffic from Quality Sites
In the new social media strategy, posts across various platforms drives valuable, conversion-ready traffic

Piragis Northwoods Company drives online webpage traffic with Celerant’s enterprise eCommerce software and SEO services.

Firearms Omnichannel Success

Piragis Northwoods Company achieved fantastic SEO success in about 9 months of working with Celerant’s SEO team; doubling website traffic and quadrupling online conversions.

By leveraging Celerant’s expertise in website design and launch, their SEO team streamlined updates, saving valuable time. Rather than presenting suggested changes, Celerant’s SEO specialists swiftly implemented them, ensuring a seamless process.

The initial SEO changes, combined with the ongoing SEO efforts and the new social media strategy, all helped significantly with the website’s online visibility, which enables the Piragis team to spend more time focusing on their customers and fulfilling orders.

Explore Sporting Goods Solutions

"There are plenty of SEO companies out there but you can spend a lot of money just getting them up to speed on your business model and systems. With Celerant, we hit the ground running, since it was very easy for their team to see exactly what I was doing."

– Tim Stouffer, Marketing Director, Piragis Northwoods Company