Video

Traditional Menswear Store Updates with Cumulus Retail

Partnering with Celerant Technology

In 1954 in downtown Lawton my parents started Edward’s Menswear one block south of where we are today. I grew up in this business, it’s a family operation. Age 10 I was in here being upset if I couldn’t sell somebody a suit. I am still one to prefer offering customer service but if I’m going to be in the retail game in today’s times, I need to offer an eCommerce program.

I am part of a New York buying office where we were trying to step into the computer world and RetailSTAR CAM Commerce was the name that seemed to be floating around with many of our members. So in 1999 we went with the RetailSTAR program, so it was a no-brainer for me to stay with Celerant and use their point of sale eCommerce software which is Cumulus.

Staying Competitive with eCommerce

The reinvention of my business which is exciting to me will be the eCommerce site through Cumulus. I feel like we will start gaining a new customer base, maybe even a younger age group that is interested in what we have to offer. The ability to be live on your inventory will be very helpful. It will also teach me how much more I need to purchase to keep inventory available for that customer out there who’s shopping online. It helps me on whether I need to reorder or whether I need to put something on sale to clear quickly.

If I were to talk to any retailers today I would highly, highly recommend anything that has to do with Celerant. For me part of the obvious reason in going with Cumulus was because of all the support we got under RetailSTAR. I’m on the floor selling. I am not computer savvy. They have been there on my phone calls, they have gotten back to me on my issues but it’s them also paying attention to what I feel like our needs are. I mean that just doesn’t happen. It happens with Celerant. I mean these guys care.