Geiger's Sporting Goods & Apparel Story

Our store was founded in 1932, by our grandfather and grandmother back after the Depression years. I'm a third generation co-owner of Giger's clothing and sports in Lakewood, Ohio. These are brick-and-mortar stores that we've been doing outdoor wear, menswear, womenswear, footwear, and some sporting goods or over 80 years now.

Celerant Technology in Sporting Goods Industry

Our prior retail software really wasn't doing it for us and Celerant really boosted our ability to analyze our purchases to analyze our sells through. It was an integrated program that took us from general ledger write down to point-of-sale activity, so it was a very smooth transition. And while we had other choices but we found that Celerant really met our needs as a part of our business.

We sell team sporting goods team outfitting to local groups charities schools and the Celerant software has allowed us to invoice in a way that pulls together all of the costs that are involved. With putting together those large orders it also allows us to individually bill parents and groups, and really tracks the whole process from selection of the merchandise right on through.

Celerant's Evolving Solutions

Selling and billing of our customers is the reason why we're successful for now 87 years is that we continue to listen and we've evolved and part of our greatest evolution was Celerant. We knew that they were on the forefront of eCommerce even though we weren't with it at the time. The value of having the inventory be all connected between all our stores and line is huge. Celerant is the best when it comes to having that capability.

Celerant & Avalara Sales Tax Integration

When Giger's got into e-commerce we recognized that we needed to collect and remit sales tax we were fortunate that Celerant had this partnership with Avalara. Avalara can calculate the tax for any locale to where we're shipping help us to analyze those tax dollars and get them remitted to the proper locale. It's different in every state it's unique in the state of Ohio the different counties and different municipalities have different sales tax rates so you can see how it could be very complicated and be stressful on a business that hopes to make it easy to make sales over the web the Avalara & Celerant connection was easy it was seamless for us it is a set and forget type of product.

Ready for Future Innovation with Celerant

We don't have to worry about, is it working, what we have to worry about is what products that we have for our customers. The service that we provide our customers that's what we do and that's what we do best. Having that partnership with Celerant and with Avalara, we know that we are ready to face the challenges and the changing environment of being a successful retailer in our local communities and on the web. Before we were always thinking you know mom-and-pop shop can't compete now we have customers all over the country.