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Celerant’s Customer Engagement Suite: Smarter, Connected Digital Marketing for Modern Retailers

October 14, 2025 / 1 minute read / By Michele Salerno

Why Marketing Matters More Than Ever for Retailers

In today’s retail landscape, great products alone aren’t enough. Success depends on how well you connect with your customers and how consistently you can stay in front of them. That’s where digital retail marketing comes in.

Among all marketing channels, email marketing remains the fastest, most cost-effective way to drive sales. But results depend on how you use it. Traditional “spray and pray” mass emails, which send the same messages to everyone, often produce underwhelming results.

The real power of marketing lies in connecting your data and using it to send personalized, triggered messages based on customer activity. When your email, customer, and sales data work together, you can increase engagement and conversions by up to 6x. This isn’t just about technology; it’s about creating meaningful touchpoints that make customers feel valued and understood, turning occasional shoppers into loyal brand advocates.

That’s the foundation of Celerant’s new Customer Engagement Suite.

Built on Years of Retail Marketing Expertise

For many years, Celerant has offered our own integrated email marketing platform. What consistently sets it apart is how deeply it connects to your stores, website, and mobile shopping apps while bringing together customer data, sales data, and preferences from every channel.

This integration enables retailers to send targeted campaigns based on actual behavior and purchase history, rather than relying on guesswork. You can send “thank you” messages for recent purchases, suggest complementary products, encourage product reviews, or re-engage customers who haven’t shopped in a while — all automatically.

The only downside? Let’s be brutally honest. Our original email had a dated user interface and looked like it was built in 2000.

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Meet Celerant’s New Customer Engagement Suite

Not anymore. We’re thrilled to introduce Celerant’s Customer Engagement Suite. This entirely new, modern digital marketing suite does everything our current platform does—and so much more.

The Customer Engagement Suite is your all-in-one command center for digital marketing. It’s built for retailers who want to connect with customers across every channel and manage it all in one place.

Here’s what’s included:

Email Marketing: Create, schedule, and automate professional emails with modern drag-and-drop templates just like Constant Contact or Mailchimp, but fully integrated with your retail data. Build campaigns in minutes, not hours, with pre-designed templates optimized for retail promotions.
Text Message Marketing: Send SMS campaigns, order notifications, shipping updates, and automated text alerts for promotions, loyalty points, abandoned carts, and more. With higher open rates for text messages, this channel drives immediate action and sales.
Live Chat for eCommerce: Engage with online shoppers directly through your Celerant website and manage all conversations within the Customer Engagement Suite. Convert browsers into buyers by answering questions in real-time and providing personalized product recommendations.
Social Media Management: Connect all your social media accounts, including Facebook, Instagram, and LinkedIn, to schedule posts, manage engagement, and track performance. Plan your entire month’s social content in one sitting and maintain consistent brand presence across all platforms.
Reputation Management: Connect your Google My Business, Google Reviews, Yelp, and more to monitor and respond to customer feedback and reviews from one dashboard. Turn satisfied customers into brand advocates and address concerns before they escalate.
Mobile App: Manage everything on the go. The Customer Engagement Suite mobile app enables retailers to manage marketing campaigns, respond to messages, and receive alerts and notifications directly on their mobile devices. Run your entire marketing operation from anywhere, whether you’re on the shop floor, at a trade show, or enjoying a well-deserved vacation.

This new suite is a comprehensive digital marketing ecosystem designed explicitly for retailers utilizing Celerant’s retail software.

Learn More: Celerant Launches Geo-Fencing in Mobile Apps to Turn Nearby Shoppers into Buyers

Pro Tip:

Retailers using Celerant’s geo-fencing app in their digital marketing suite can create zones with an adjustable radius based on the retailer’s geographic needs and specific points of interest. Retailers can create multiple zones, strategically positioning them around their physical store locations or other relevant areas. This increases the chances of converting near-by shoppers into conversions when they get impulse offers through push notifications.

The Power of Connected Data

Celerant’s email marketing has always been known for its ability to connect customer and sales data across all channels. Now, with Celerant’s Customer Engagement Suite, we’ve taken that connection even further by integrating product images and catalog data directly into the platform.

Imagine this scenario: A customer purchases a pair of running shoes from your store. Within our suite, this single transaction triggers a cascade of intelligent marketing actions:

An immediate thank-you email with care instructions for their specific shoes.
A follow-up text sent two weeks after the initial request, asking for a product review.
An email three months later suggesting replacement insoles or shoe care products.
A birthday message with a special offer on their favorite brand.
Social media retargeting shows them new arrivals in their preferred style.

You can search for any SKU and instantly drop that product, complete with its image and details, right into your email template—no more downloading, resizing, or uploading images manually. This seemingly simple feature saves hours every week and ensures your marketing always features accurate, up-to-date product information.

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Email Marketing Customer Engagement Suite

With connected customer and purchase history from your retail software, you can:

Send automated product recommendations based on what customers bought before
Trigger post-purchase emails that link to review forms for those exact products
Send abandoned cart messages that bring shoppers back to complete their order
Automatically deliver loyalty reward reminders or birthday offers
Cross-promote complementary products across stores, web, and mobile
Create VIP segments for your best customers and give them early access to sales
Identify at-risk customers who haven’t purchased recently and win them back with special offers

It’s marketing powered by data so that every message feels relevant, timely, and personal.

Pro Tip:

If you’re running a modern POS with built-in loyalty and omnichannel tools, you can move beyond one-size-fits-all discounts. For example, by tracking purchase history across in-store and online channels, you can identify customers who shop with you most often and send them tailored offers that feel relevant. Instead of slashing prices across the board, you can reward high-value buyers with early access to new arrivals, personalized coupons, or loyalty points that keep them engaged well past the holiday season. This targeted loyalty effort protects your margins and creates stronger customer relationships at the same time.

Modern, Flexible Pricing for Digital Marketing

The previous email marketing pricing was based on the total number of email sends. The Customer Engagement Suite brings that model up to date. Pricing is now based on the number of contacts, aligning it more closely with leading marketing platforms.

Retailers can also choose how they use it. The Customer Engagement Suite includes email, live chat, social media, and reputation management. Retailers can additionally opt to add text messaging as an optional upgrade for those who want to take their customer communication even further.

Social Marketing and Media Storage Customer Engagement Suite

Pro Tip:

When choosing a POS system, prioritize one that offers live dashboards instead of just historical reports. A modern retail system should allow you to track sales, inventory levels, and customer activity together in real time. This capability helps you pivot quickly, whether that means shifting stock between stores, adjusting a discount, or identifying a sudden surge in demand. The ability to respond in the moment is what keeps retailers agile during the busiest stretch of the year.

Discover: 7 Digital Marketing Techniques Every Retailer Needs To Know

The ROI Reality: How Consolidation Drives Profit

Let’s talk numbers. When you consolidate your marketing tools with the Customer Engagement Suite, the savings are immediate and substantial:

Direct Cost Savings: Replace 5-8 separate subscriptions with one integrated platform.

Labor Efficiency: Streamline marketing tasks with automation and unified workflows to reduce time spent.

Increased Revenue: Our integrated approach typically boosts marketing-driven revenue through improved targeting, timely messaging, and consistent follow-up.

Reduced Training Costs: Instead of training staff on multiple platforms, you have one system to learn, one vendor to manage, and one support team to contact when you need help.

Explore eBook: All-In-One Retail Software: Offer a Unified Shopping Experience Across all Retail Channels

Helping Retailers Work Smarter, Not Harder

The Customer Engagement Suite is the next evolution of digital marketing for Celerant retailers. This unified platform streamlines your connection with customers across every channel. With connected data, advanced automation, and mobile access, retailers can manage all their marketing in one place, strengthen customer relationships, and drive more sales with less effort.

At Celerant, our goal has always been to make technology work harder for retailers. The Customer Engagement Suite is another step forward — combining innovation, data, and simplicity to help you market smarter and grow faster.

Book a Demo Now!

Celerant’s Customer Engagement Suite: Smarter, Connected Digital Marketing for Modern Retailers

Why Marketing Matters More Than Ever for Retailers

Built on Years of Retail Marketing Expertise

Meet Celerant’s New Customer Engagement Suite

Pro Tip:

The Power of Connected Data

With connected customer and purchase history from your retail software, you can:

Pro Tip:

Modern, Flexible Pricing for Digital Marketing

Pro Tip:

The ROI Reality: How Consolidation Drives Profit

Helping Retailers Work Smarter, Not Harder

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