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SHOT SHOW 2022 RECAP: Retail Tech for Today’s FFL Dealers
February 21, 2022 / 4 minute read / By Zoya Naeem

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Celerant introduced the latest partners that integrate with Celerant’s point of sale and eCommerce solutions, and demonstrated how those integrations improve the way firearm dealers run their business. Here are some of the integrations introduced at this year’s SHOT Show:
With today’s shortages, firearm dealers visited Celerant’s booth to learn how to enhance their supply chain. Celerant discussed its existing and newer integrations with major firearm distributors and vendors that carry related products (archery, camping, Army/Navy surplus, uniforms, etc.). Through these integrations, dealers can be more competitive by partnering with more distributors and offering a wider-range of merchandise in-store, on their eCommerce website and via 3rd-party marketplaces, such as GunBroker, Weapon Depot, Guns.com, Everest.com, Amazon, and more.
Another major strategy Celerant discussed at SHOT Show was its digital marketing services- Search Engine Optimization (SEO), Content Marketing, Email Automation, and Social Media Marketing. Through these services, dealers can make their website standout from all their competitors, and market to customers (and potential buyers) on an ongoing basis to increase traffic and sales for their website, physical stores and range. As opposed to hiring a 3rd-party marketing firm, our in-house marketing team is experienced with both Celerant’s eCommerce platform and the firearm retail industry- making them the best choice for our clients.
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