FFL dealers can get online quickly, and offer more products in store and online through Celerant’s point of sale and eCommerce integration with 2AW
Staten Island, NY (August 12, 2020) – Celerant Technology, the #1 provider of innovative retail solutions for the firearms industry, announced today a partnership with 2nd Amendment Wholesale (2AW), a leading distributor of firearms and accessories in North America. Celerant’s integration with 2nd Amendment helps FFL dealers get online quickly; offer the niche products and brands their customers’ want in store and online; and make it easier to maintain compliance with the ATF.
Dealers can save time and get inventory ‘just in time’
2nd Amendment offers a wide-range of firearms, accessories and unique products, such as flamethrowers, from leading manufacturers including: American Tactical, Black Aces Tactical, CZ-USA, Diamondback Firearms, Fostech, Franklin Armory, Gear Head Works, Geissele, LWRCI, Manticore Arms, Maxim Defense, PMC Ammunition, SB Tactical, Underwood Ammo, Zastava Arms USA and more.
Through Celerant’s point of sale software, FFL dealers can access and import products from 2nd Amendment’s catalog, eliminating the need to manually enter data. Then, by setting min/max inventory levels for items with high turnover, purchase orders can be automatically created and sent to 2nd Amendment from within Celerant’s retail software for auto-replenishment. This helps dealers build their product database quickly with consistent data and fewer errors; and ensure their store has the right inventory levels to meet the needs of their customers.
Learn more about the integration
Learn more about the integration
“We take pride in our cutting-edge, innovative technology that has supported the outdoor sportsman industry for many years. By partnering with 2nd Amendment Wholesale, a company also driven by innovation, together we can enable dealers to be more competitive, reach more customers, and be more compliant- all with less effort on the dealer’s part.”
– Ian Goldman, President and CEO of Celerant Technology
Dealers can carry more products in store and/or online
Celerant’s eCommerce platform and in store kiosks make it easy for dealers to offer their customers more products from 2nd Amendment. By pulling ‘live vendor feeds’, 2nd Amendment’s available inventory is automatically displayed, along with product name, description, images, MSRP and stock levels. After a customer places an order- in store or online- the order can be automatically sent to 2nd Amendment to drop ship; or deliver to the store, or another FFL location (using the FFL Locator) for customer pickup. Orders can also be fulfilled using the dealer’s own inventory. This allows dealers to expand their product lines; and offer many more products, including items that might not otherwise be available in store.
“We are excited to partner with a company truly dedicated to the industry as we are. Like Celerant, we also pride ourselves in our ability to offer dealers with innovative and unique products, along with the services they need to be competitive. We believe that our integration with Celerant’s retail technology will help our dealers take their business to the next level. That’s why we partnered with them.”
– Eric Jensen, CEO of 2nd Amendment Wholesale
To learn more about Celerant’s integration with 2nd Amendment, please visit
About 2nd Amendment Wholesale
Founded in 2015, 2nd Amendment Wholesale is a firearms distributor, selling guns and accessories at competitive prices to retail gun shops around the United States. We are a 100% wholesale only, serving only authorized FFL dealers with a storefront; no retail sales to the general public. For more information, please visit www.2ndamendmentwholesale.com.