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Celerant Technology promotes business growth and efficiency through innovation and technology. With Celerant, Retail is Re-Defined.

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Learn how Safeside Tactical Manages Stores, Range and Online Sales with ONE System

“Stratus Retail allows us to monitor everything from checking customers in on the range, logging waivers, all the way down to the number of minutes a customer will be using on the range,” said Mitchel Tyler Co-Owner of SafeSide Tactical. “We use the scheduling module to helps us track range resources, which are fed right into our CRM. The best part about all of this is it all ends up on a POS screen, where we can collect dollars.”

SafeSide Tactical is a federally licensed manufacturer and dealer of firearms and is the largest family-owned Firearms destination in Roanoke, Virginia for all of your shooting sport’s needs. SafeSide began in December of 2012 and moved to their current facility in November of 2015. From Class III (NFA) items to tactical rifles to personal protection firearms like handguns and shotguns, SafeSide offers a wide selection of quality guns, ammo, accessories, and more at fair prices in clean, modern retail facilities.

In our discussion with Mitchell Tyler SafeSide Tactical’s Co-Owner, we learn how SafeSide needed ONE scalable retail management system that could grow as they did. The retailer needed a system that could manage their brick and mortar stores, E-Commerce and range without having to integrate with multiple retail technology vendors.

  • Point of Sale
  • E-Commerce
  • Range Management
  • Course Scheduling
  • Membership Management
  • Catalog import (AcuSport)
  • Electronic A&D (Bound Book)

SafeSide’s previous retail management system was from a much larger retail technology provider, who didn’t specialize in the hunting/outdoor space.  Mitch quickly learned that their current retail system was not going to be able to handle their growth and did not have the features that SafeSide needed to expand their firearm business.

This is when SafeSide decided to partner with Celerent. Through Stratus Retail, they received a fully customizable retail management system that can handle their store, E-Commerce, and range. Stratus Retail made course registration easy, allows SafeSide to create and fill training classes, and tracks when courses are complete. Additionally, SafeSide is able to schedule and allocate resources for each course, monitor the different ammunition discounts and accept payment in-store and online. Stratus also manages all of SafeSide’s CRM and memberships clubs, when customers comeback all of their data is kept in their system and ready to go. SafeSide is no longer dependent on multiple systems, all of these processes are done through Stratus Retail.

Watch the interview above »

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