Celerant Technology Partners with AmChar Wholesale Enabling Dealers to Sell More In Store & Online, with Less Effort

Celerant’s FFL retail software integrates with AmChar to streamline order replenishment; and offer in store kiosks and eCommerce with AmChar’s products

Staten Island, NY (April 08, 2021) – Celerant Technology, a leading provider of innovative retail solutions for the firearms industry, today announces a new partnership and integration with AmChar Wholesale, one of the largest shooting sports and law enforcement distributors in the United States. The integration seamlessly connects Celerant’s ATF-compliant point of sale, in store kiosks and eCommerce platform with AmChar, enabling dealers to import product catalogs, streamline inventory replenishment, and offer more products in store and online with less effort.

AmChar Wholesale integrates with #1 FFL retail software

"Celerant is a state-of-the-art retail software that offers the features our dealers need to run their businesses more efficiently. By integrating with Celerant, dealers can import our catalog to ensure they have the most recent product data, streamline the reordering process, access our data feeds for in-store kiosks and sell our available merchandise without having to stock the extra inventory.”

AmChar Wholesale logo

TONY Dichario

CEO, AmChar Wholesale

Streamline Inventory Replenishment with AmChar Wholesale
AmChar Wholesale offers a large selection of firearms, ammo, optics, safes, law enforcement items, hunting gear, supplies, and more- from over 200 brands, including Glock, Smith & Wesson, Ruger, Sig Sauer, Beretta USA, Savage Arms, Mossberg and Springfield Armory. Through Celerant’s point of sale, dealers can browse and import products from AmChar’s catalog individually or in bulk- allowing them to build their retail database without manual entry, saving time and eliminating error. The point of sale also allows dealers to manage inventory and send purchase orders to AmChar to replenish stock. Dealers have the option to automate reordering by setting minimum/maximum stock levels for “fast movers”; this ensures store shelves are always stocked with the items customers want, without overstocking.

Offer more Products from AmChar Wholesale in Store and Online
Firearm dealers can leverage Celerant’s integration with AmChar to carry more products in store and online. Celerant’s in store kiosks and eCommerce platform can pull and display AmChar’s data feeds, which consists of product names, descriptions, images and stock levels. This allows dealers to offer virtually any product as soon as it becomes available; as well as launch an eCommerce site complete with AmChar products much faster.

"To be competitive, it’s vital for dealers to lean on their suppliers, and take advantage of all their services. AmChar covers a large selection of outdoor sportsman and law enforcement merchandise, and our integration provides dealers with the technology they need to carry more of their products both in store and online with less effort, in order to be more competitive.”

Ian Goldman Celerant Technology

iAn goldman

President & CEO, Celerant Technology

Celerant offers two FFL retail solutions– Cumulus Retail™, a cost-effective, SaaS solution for smaller dealers; and Stratus Enterprise™, a comprehensive solution with advanced functionality. Both solutions integrate with AmChar Wholesale. To learn more, please visit www.celerant.com/amchar.

About AmChar Wholesale, Inc.

AmChar Wholesale, Inc. has been in the firearms business since 1980. During the last 40 years, we have become one of the top distributors in the industry for law enforcement entities and independent dealers in the United States. AmChar is backed by industry professionals who have been in the firearms business for over a half century. Our warehouse in Rochester, NY is full of over 200 brands that manufacture firearms, ammunition and accessories including Glock, Sig Sauer, Vista Outdoors and Hornady – just to mention a few. To complement our core firearm products we also carry optics, holsters, tactical gear, chemical sprays, cleaning equipment, and security equipment. For the dealers that specialize in law enforcement, AmChar Wholesale carries a wide variety of products that fit this need. We offer the firearms and ammunition that law enforcement professionals require. AmChar Wholesale is proud to say that we are one of the largest law enforcement distributors in the United States.

We also operate a secondary warehouse and distribution center in McDonough, Georgia. Since we opened this location in 2020, we have increased fulfillment and shipping efficiency to all of our dealers. AmChar also conducts wholesale operations in Canada and Puerto Rico to serve those dealer markets.

Our philosophy is to provide the products that our dealers need at a competitive price. While achieving this, we will never lose sight of the people who made us who we are today.

Our stocking dealers can receive the firearms and firearms accessories (subject to product on-hand) that they require by simply placing an order through our dealer portal, sending an email to sales@amchar.com or calling our toll-free line at (800) 333-0695.


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