Celerant Technology Partners with Sportsman’s Supply to Provide Dealers with Automated & Streamlined Fulfillment

Retailers can automate store replenishment and offer an endless aisle of outdoor hunting, fishing and camping products, in store and online

Staten Island, NY (November 4, 2020) – Celerant Technology, the #1 provider of innovative retail solutions for the firearms and outdoor industry, today announced an integration with Sportsman’s Supply, one of the largest wholesale distributors of brand-name outdoor hunting, fishing and camping products in North America. Through the integration, retailers can carry a wide-range of products through Celerant’s point of sale, in store kiosks and eCommerce platform. The integration was built to automate inventory replenishment, endless aisles, and drop shipping- making it easier for retailers to expand their product lines, and sell more with less effort.

Sportsman's Supply integrates with Celerant's retail software

In Store: Automate store replenishment & offer endless aisles
Through Celerant’s point of sale, retailers can access and import products from Sportsman’s Supply’s catalog, consisting of over ten thousand brand-name fishing, hunting, apparel, archery, shooting, optics, marine, camping, knives and safety products. Dealers can setup automated reordering based on minimum/maximum inventory levels, and send purchase orders directly from the point of sale. The new integration also allows dealers to offer ‘endless aisles’ of products using Celerant’s in store kiosks, which pull Sportsman’s Supply’s live inventory, including product names, descriptions, images and stock levels; and orders can be drop shipped or delivered to the store for customer pick.

“We are excited to partner Celerant and integrate with their retail solutions. In today’s multi-channel selling environment, increasing your SKU count and selling reach are paramount to success. Celerant delivers time-saving solutions and automation for Brick and Mortar retailers to expand without tying up shelf space or capital.”
Dave Kirk, Sales Director of Sportsman’s Supply

Online: Offer eCommerce with endless aisles & drop shipping services
Celerant’s eCommerce can display Sportsman’s Supply’s available inventory, with product images and descriptions, in real-time by pulling their ‘live vendor feeds’, allowing retailers to launch a site and start selling quickly, while eliminating  the need to enter all those products manually. Online orders can be fulfilled with the retailer’s own inventory, or sent directly to Sportsman’s Supply for drop shipping.

“Our brick-and-mortar dealers are focused on selling online more than ever before. Not only is it important to have eCommerce, dealers need the right technology, products and automation that allows them to sell more with less effort. By integrating with Sportsman’s Supply, our dealers can be more competitive both in store and online by offering wider product lines; and new clients can start selling much faster by leveraging data feeds through our eCommerce platform and/or in store kiosks. We are confident this new integration will help our dealers increase online sales revenue, and provide the products their customers want.”
Ian Goldman President and CEO of Celerant Technology

Celerant’s point of sale and eCommerce solutions
Celerant offers two retail solutions for outdoor sportsman retailers - Cumulus Retail, a cost-effective, SaaS solution for smaller dealers; and Stratus Enterprise™, a comprehensive solution with advanced functionality. Both solutions are ATF-compliant and integrate with Sportsman’s Supply. To learn more about Celerant’s integration with Sportsman’s Supply, please visit www.celerant.com/partner/sportsmans-supply.

Learn more about the integration

Sportsman's Supply Logo Large

Learn more about the integration

Sportsman's Supply Logo Large

About Sportsman’s Supply, Inc.
Sportsman’s Supply is a wholesale-only stocking distributor and warehousing facility operating out of a 100,000+ square feet facility in centrally located Fenton, Missouri. Access over 15,000 brand-name fishing, hunting, archery, shooting, optics, marine electronics, camping, knives, and public safety products for shipment to your store or for fulfillment. The focus is to help Dealers of any size grow and expand by saving time, money, or both. For more information, please visit https://www.motengna.com/.


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