Celerant Technology Corp: Developing Retail and E-Commerce Software in the Retail World
For many years, retailers have focused on personalizing the experience for their shoppers online by providing seamless checkout processes, mobile E-Commerce and by tracking their every movement online. With all this data, there is a growing need to leverage this data to create smarter experiences and reduce operating costs. For example, some retailers are using their data to automate personalized email campaigns and coupons. One of our clients created a “personalized online shopping assistant” by using their CRM data to suggest products based on their brand preferences and past purchases.
Celerant Technology develops innovative retail and E-Commerce software with a mission to help retailers grow their business and manage every aspect of their operations with a single integrated platform. The company retail system combines POS, inventory and order management, warehousing, business intelligence, E-Commerce, marketplace integrations and integrated marketing automation. The organization also partner with each of their clients to ensure their success by providing a seamless implementation, customizations, training, support and services such as digital marketing to increase traffic to their stores and website. With 18 years’ experience, they bring their expertise, innovation and best practices to the retail industry, and have been recognized this year as the #1 retail software on the RIS LeaderBoard.
Innovative Leaders of Celerant Technology
In the 1990s, they began to see a shift from the old style cash registers to computer-based systems. By the end of the 90s, retailers began demanding more, however, there was a lack of high-end technology especially for small-to-mid size retailers. Ian Goldman, CEO/President, along with his brother, Robert Goldman, CTO, and John Heiser, CFO, founded Celerant Technology to improve the retail industry with innovative technology. Their initial goal was to develop a single, real-time, database system for tier 2 and 3 retailers.
Impressive Services by Celerant Technology
Celerant’s retail software enables omnichannel merchants to manage and expand their entire business, in-store and online, within one system in real-time. Celerant goes far beyond your typical retail software company- designing custom E-Commerce sites built on a single database with Celerant’s POS software, providing seamless integrations to multiple online marketplaces and offering full-service digital marketing with SEO and email automation, integrated with CRM and sales data.
Celerant Technology provides retailers with the tools needed to streamline supply from their vendors. Through these tools, retailers can browse vendor catalogs, import the products they want to sell, and automatically reorder inventory based on min/max levels. With live vendor feeds, retailers can sell wider product lines on their website without stocking inventory or fulfilling the orders by displaying their vendor’s available inventory on their website. When customers make purchases, the orders are sent directly to the distributor for fulfillment via drop shipping.