Press Release

Celerant’s New Integration with RSR Group Streamlines Firearm Dealer Management

October 17, 2017 / 2 minute read

New integration with leading shooting sports distributor provides FFL dealers with innovative technology to sell products more by doing less

Today, Celerant Technology, a leading provider of innovative retail solutions for the firearms industry, announced its integration with RSR Group, a leading distributor of firearms and shooting sports accessories. This integration enables FFL retailers to streamline their inventory supply chain, for both in-store and online sales.

Celerant Technology’s integration with RSR Group is available through Stratus Retail and Cumulus Retail. Cumulus Retail is a new Cloud-based, SaaS solution for FFL retailers with low monthly maintenance; it is the starter package for Celerant’s enterprise system, Stratus Retail. Through this integration, dealers can easily import RSR Group’s product catalog into their Celerant POS and automate purchase orders for replenishment based on their minimum/maximum inventory levels. Dealers can then offer broader product lines on their E-Commerce sites, without stocking the inventory, by populating RSR’s available inventory on their sites, pulling product descriptions and images. Orders are then automatically sent to RSR for fulfillment and drop shipping.

“We are excited to partner with Celerant Technology to provide our dealers with a proven Point of Sale system. Their comprehensive and innovative retail system designed specifically for the firearms industry will provide our dealers with the tools and efficiencies needed to successfully manage their store, range and online presence.””

JoAnn WeisenfordPresident and CEO of RSR Group

Firearms dealers using Celerant’s retail systems can take advantage of this integration for their store and/or E-Commerce. For brick and mortar, selected RSR product data is imported electronically to build the dealers’ POS database, with automated purchase orders followed by acknowledgements back from RSR- all within the Celerant system. The online integration includes live vendor feeds from RSR which are displayed on the dealers own website, and are available for drop shipping directly to customers.

“Our partnership with RSR Group brings great value to the firearms industry, and with our introduction of Cumulus Retail to the market- Celerant can now cater to both the small and larger dealers. Integrating our retail software with RSR allows dealers of any size to automate once manual processes and save time when entering products and creating purchase orders for replenishment. Through our drop shipping integration, dealers now can sell more products by better leveraging the abundant resources made available to them by their distributors.”