eBook

Mobile Shopping Apps 101: Sell More Products with a New Channel and Market in a Whole New Way

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Mobile Shopping Apps 101 eBook

Make it Easy for Customers to Shop the way They Want

These days, most of the shopping action start online, even if it eventually leads customers to your physical store… Shoppers are now more active than ever on websites, social media and mobile apps. And most retail sales are likely a combination of these channels, with customers browsing online while walking through the aisles inside your store or visiting your physical location after checking product availability on the internet.

When looking at online web traffic, more than half now comes from smartphones By introducing your own branded mobile shopping app and making it readily available for customers to download from app stores, you are ensuring your business stays on their radar. Once your app is downloaded, it becomes a constant reminder that your store is only a tap away!

Mobile Website vs. Mobile Apps: What’s the Difference?

Most retailers already have an eCommerce website and hopefully that site is optimized for mobile. That means that the website is accessed via a web browser and identifies the screen resolutions to adjust the layout to whichever type of device the consumer is shopping on.

A mobile shopping app, unlike a website, is not accessed via a web browser. An app is a standalone application that is downloaded and installed on a mobile device. While there are a lot of similarities between an app and a website, there are also many differences.

Engage and Sell More by Being in your Customers’ Pockets

Sending push notifications directly to your customers’ phones from your app is a powerful addition to your email marketing strategy. These days, with all of your competitors sending more emails than ever before, it can be challenging to break through the noise and get your emails past spam filters and then opened by your customers.

While some people might worry that text message marketing is too intrusive, push notifications are a fantastic way to send personalized messages to your existing customers. Imagine all the ways you can send unique and focused messages to keep them coming back and loving your brand. It’s like sending a friendly reminder straight to their phones.

Top 8 Push Notifications

Birthday greetings & special offers
Loyalty rewards alerts
Abandoned cart reminders
Recommendations based on purchases
Product review requests
Promotions for favorite brands/departments
Order & shipping updates
Membership updates & alert

Launching a Celerant Mobile App is Easier than you Think

With an all-in-one retail system, creating and managing your mobile app becomes a breeze. Here at Celerant, our web team can design and launch your app that’s compatible with both iOS and Android platforms, and reflecting your eCommerce website’s branding. You have the option to select a standard app or go for a fully customizable one tailored to your business’s unique needs.

As with the rest of your system, your mobile app is fully integrated so your inventory, pricing, customer and sales data are always in sync and automatically updated. It’s like having everything under one easy-to-use umbrella.

Product updates made in one, central place & reflected everywhere
Orders from all channels flow into the back office as one
Inventory across all channels is updated automatically

Take the First Step Towards Tech App

At Celerant, we are eager to help with your overall digital marketing strategy. We have a team of in-house web developers and digital marketing specialists, ready to help you expand your retail channels and drive more online sales. By partnering with a single technology provider for all of your in-store and online needs, you can provide your customers with a unified shopping experience, while saving time and running your overall business more efficiently.

Schedule a consultation with our team today to learn more about how we can help you launch your new mobile shopping app and grow your business.

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