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SEO 101 eBook
What is SEO, Anyway?
Search Engine Optimization (SEO) is the process ranking your website higher on search engines, such as Google and Bing, to increase web traffic and conversions.
Unlike Google Ads and other paid advertisements, SEO focuses on ranking your website organically so users can find your website based on their search terms– meaning you do not ‘pay per click’. SEO can also display the physical addresses of stores to users searching for a product or service– which helps increase store traffic and sales too.
What Type of SEO’er are YOU?
I don’t do SEO: Starting a new SEO campaign can take anywhere from 6+ months to see results, with local SEO typically a bit sooner. If you’re starting with a new website and domain, it may take a little longer since search engines haven’t had time to index your website yet, and your site doesn’t yet have any domain authority.
I do my own SEO: Retailers that attempt to do their own SEO tend to have the right intentions, but end up typically “setting it and forgetting it” because they don’t have the time or experience to continually monitor progress and update their website. As a result, their online visibility, traffic and sales decline over time.
I use a 3rd-party SEO firm: While there are plenty of 3rd-party SEO firms, most give recommendations and expect the retailer to update their own website because they don’t have access or they’re not familiar with your website platform. Then the retailer has to make the changes themselves, or they need to send them to their web developer and then pay again to have the changes completed.
TOP Reasons for SEO
- Rank closer to page 1 for relevant search terms
- Attract local consumers for “near me” product searches
- Appear in organic search results without paying to be there
- Widen your reach and be more competitive with Global SEO
- Increase store traffic as well via Google My Business profile
Take the Next Step Towards SEO Success
At Celerant, we offer SEO Services from our in-house team of digital marketing specialists. Considering we developed your eCommerce site, we know your site better than any 3rd party team, plus we have a deep understanding of the retail market. We don’t only analyze your site and make recommendations- we can make the changes to your site as well, saving you time, effort and budget.
Schedule a consultation with our team today to learn more about how we can help you improve your SEO and grow your business.
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