How POS Data Fuels Campaigns and Cross-Sell Efforts for Retailers – Case Study: Chaar & Stratus Analytics

Celerant with Zoined and Chaar

Most retailers have questions about their business they’ve stopped asking not because the answers don’t matter, but because pulling the numbers takes too much time.

Chaar, a 50-person retailer running Celerant’s Stratus Analytics, found that when you can get those reports in minutes, three long-standing hunches turned into action: a cross-sell gap between their grooming and their pet food customers, a shift in customer price points that became a marketing campaign, and a staff performance metric their managers now coach on.

The result? A campaign they only knew to run because they could see the shift and around 6% same-store growth in dry dog food, in a year their peers were reporting declines of 6-10%.

Key topics:

☑️ Turning POS data into actionable retail insights
☑️ Identifying cross-sell opportunities across departments
☑️ Using changes in customer spending habits to shape campaigns
☑️ Measuring and coaching staff performance
☑️ How Chaar achieved approximately 6% same-store growth in dry dog food while industry peers declined

Who should attend:

☑️Retail owners and executives
☑️Marketing and eCommerce teams
☑️Merchandisers and category managers
☑️Store and operations managers
☑️Retailers seeking more value from their POS data